Paco Rabanne's Unwearable Dresses Collection Celebrates Decades of the Runway
Colin Smith — April 11, 2022 — Tech
References: universenft.live & hypebae
Paco Rabanne, the Parisian fashion house, has announced 'Unwearable Dresses,' a collection of 12 NFTs. This collection marks the first-ever NFT launch for the fashion house. As such, it is using this collection to commemorate 12 of its iconic runway looks over the course of its decades-long history. However, as the name states, the NFTs will be a nod to the fashion house's bolder runway looks that were not designed for everyday wear.
Many of the Unwearable Dresses NFTs feature unique designs such as spikes, chrome plates, geometric cubes, metal wire, or near-invisible material. The 12 NFTs are releasing via 'Selfridges,' a retail store that also sells NFTs. There will be 56 units of the NFTs in the Unwearable Dresses collection, each of which will be available to purchase either through Selfridges or through 'universenft.live,' an online Web3 platform. The prices for the Unwearable Dresses collection begin at approximately $780 USD.
Many of the Unwearable Dresses NFTs feature unique designs such as spikes, chrome plates, geometric cubes, metal wire, or near-invisible material. The 12 NFTs are releasing via 'Selfridges,' a retail store that also sells NFTs. There will be 56 units of the NFTs in the Unwearable Dresses collection, each of which will be available to purchase either through Selfridges or through 'universenft.live,' an online Web3 platform. The prices for the Unwearable Dresses collection begin at approximately $780 USD.
Trend Themes
1. NFT Fashion Collections - The fashion industry can explore NFTs to release limited edition fashion collections and memorialize iconic runway looks.
2. Unconventional Fashion Designs - Designers can push unconventional and daring fashion concepts while commemorating them through NFTs.
3. Luxury Retail NFT Integration - Luxury retailers can explore NFT sales as a channel for limited edition fashion releases and tap into the growing interest in digital fashion ownership.
Industry Implications
1. Fashion - The fashion industry can embrace NFTs and explore the synergy between digital ownership and limited edition collection releases.
2. Retail - Retailers can integrate NFT sales as a new way to promote and sell limited edition fashion collections.
3. Blockchain - As NFTs are blockchain-based digital assets, blockchain technology providers can explore ways to enable the fashion industry in creating and managing NFT fashion collections.
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