Will.i.am, the musician well known for being part of the Black Eyed Peas, has announced a new partnership with Mercedes-Benz AMG whereby the celebrity will collaborate on the automaker's upcoming 2023 GT 63S E line. For this line of vehicles, Will.i.am will serve as a brand ambassador through various commercials and campaigns across social media pages.
On top of this, Will.i.am announced the development of a concept car project in collaboration with the automaker. The Will.i.am AMG concept car will be revealed in full on May 5th, 2022. In addition to serving as an ambassador and developing a concept car with the brand, Will.i.am announced that a portion of proceeds from his projects with AMG will go toward school engineering programs to help students build the future.
Image Credit: Mercedes-Benz AMG
Why This Trend Is Growing
- Celebrity-designed Evs
- The collaboration of Will.i.am with Mercedes-Benz AMG for the 2023 GT 63S E line opens up opportunities for more collaborations between celebrities and automakers to come up with unique EV designs.
- Brand Ambassador Partnerships
- The partnership of Will.i.am with Mercedes-Benz AMG paves the way for other celebrity brand ambassador partnerships with automakers, creating a potential trend in the automotive industry.
- Charitable Partnerships
- Will.i.am's commitment to donate a portion of proceeds from his projects with AMG to school engineering programs sets a new trend for charitable partnerships in the automotive industry.
Industries Being Reshaped
- Automotive Industry
- The collaboration between Will.i.am and Mercedes-Benz AMG to develop the 2023 GT 63S E line opens up opportunities for more unique and innovative EV designs in the automotive industry.
- Entertainment Industry
- The partnership of Will.i.am with Mercedes-Benz AMG creates opportunities for more collaborations between celebrities and automakers, with potential for cross-promotion in the entertainment industry.
- Education Industry
- Will.i.am's commitment to donate a portion of proceeds from his projects with AMG to school engineering programs creates opportunities for more charitable partnerships with educational institutions in the automotive industry.
