With all sorts of augmented reality filters, it's easy to alter one's appearance in ways big and small, and with the launch of The Hydro Silk Unfiltered Beauty Mirror, Schick Hydro Silk wants to invite women to ditch social media filters. The first-of-its-kind beauty mirror is unique in its ability to live stream unedited content and at the same time, support emotional awareness, self-compassion and authenticity.
The live streaming beauty mirror includes a built-in slot for a smartphone so that real and raw content can be effortlessly shared on platforms like Instagram and TikTok. By design, the mirror eliminates distracting comments and shares from followers in real-time.
The launch of this live streaming beauty mirror coincides with the new Schick Hydro Silk Dermaplaning Wand.
What's Driving This Trend
- Live Streaming Beauty Mirrors
- Schick Hydro Silk introduces a live streaming beauty mirror that encourages women to embrace self-compassion and authenticity by streaming unedited content.
- Augmented Reality Filters Replacement
- The launch of the Hydro Silk Unfiltered Beauty Mirror signals a call for replacing augmented reality filters with more authentic and natural visual tools.
- Raw Content Sharing
- The built-in smartphone slot of the Hydro Silk Unfiltered Beauty Mirror enables raw and real-time content sharing that can change the way beauty content is created and shared.
Who This Affects Most
- Beauty Technology
- Schick Hydro Silk's introduction of a live streaming and social media-connected beauty mirror signals an opportunity for beauty tech companies to explore more innovative and authentic beauty content creation tools.
- Retail
- The Hydro Silk Unfiltered Beauty Mirror also launches alongside the Schick Hydro Silk Dermaplaning Wand, indicating opportunities for retailers to create bundled products and in-store experiences around authentic and au naturel beauty.
- Social Media
- Live-streaming and authentic beauty content have become integral to social media, and the Hydro Silk Unfiltered Beauty Mirror presents opportunities for social media companies to create new features and tools for more authentic, captivating and trendsetting beauty content.
