TikTok is launching a monetizable streaming service for creators, currently titled TikTok Live Stream. This is a separate service from the TikTok Live functionality that currently exists, as they seek to serve different markets. TikTok Live is intended for content such as podcasts, question and answer sessions, or simple fan interaction. The TikTok Live Stream service will be intended for more in-depth content such as gaming, art creation, and many more.
The TikTok Live Stream service will have a donation system and a subscription system similar to Twitch, which is the live streaming service owned by Amazon. However, on TikTok's version, creators will receive 50% of the revenue from subscriptions and 100% from donations, whereas Twitch currently offers the creators 70% of the revenue from subscriptions.
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Key Themes Behind This Trend
- Monetizable Live Streaming Services
- The launch of TikTok Live Stream service creates an opportunity for other social media platforms and content creators to implement monetizable live streaming services.
- Customized Live Streaming Functionality
- There is a potential for more customized live streaming functionality from different social media platforms as they try to serve different markets, similar to TikTok Live.
- Gamification in Live Streaming
- TikTok Live Stream's focus on gaming and art creation could pave the way for more gamification in live streaming services in the future.
Where This Applies
- Social Media
- The development of monetizable live streaming services is set to shape the social media industry, with profitability becoming a core factor for content creators.
- Gaming
- The focus on gaming content in TikTok Live Stream indicates an opportunity for the gaming industry to leverage live streaming services to increase engagement and monetization.
- Creative Industries
- The launch of TikTok Live Stream service showcases the potential for the creative industries to showcase their work and monetize their content through live streaming services.
