UK gaming and esports organisation Endpoint has partnered with TikTok to launch Endpoint Live, a new creator network designed to help live streamers grow their audience and strengthen monetisation. As part of the Endpoint Live creator community, creators can keep 100% of the revenue earned on TikTok LIVE and gain access to guidance and growth opportunities. This includes one-on-one creator management, quarterly networking events, and brand activations. The initiative is divided into three tiers, providing additional benefits for committed members with a larger, more established following.
Endpoint's Co-owner and COO Peter Thompson stated, "This platform is designed to empower creators by providing them with the tools, resources, and support needed to thrive on TikTok LIVE and as a creator." The organisation's existing creator team has already joined the new network, and Endpoint has signed a group of Rocket League streamers to broadcast and compete in the Rocket League Championship Series (RLCS). Creators of all sizes and experience levels are eligible to join as long as they are at least 18 years old and committed to streaming for at least 15 hours per month.
Image Credit: Endpoint
Why This Trend Is Growing
- Monetization Enhancement for Streamers
- Creator networks are revolutionizing revenue potential by allowing streamers to retain full earnings while offering growth-focused resources.
- Custom-tiered Membership Models
- Tiered membership structures offer tailored benefits to creators, fostering commitment and rewarding engagement in platform ecosystems.
- Cross-industry Collaborations
- Collaborative efforts between gaming organizations and social media platforms are creating new pathways for content creators to expand their reach and impact.
Industries Being Reshaped
- Esports
- The esports industry is harnessing social media platforms to amplify content distribution and enhance community engagement.
- Social Media
- Social media is integrating with esports and gaming to create more robust live-streaming platforms that boost audience growth and interaction.
- Digital Content Creation
- The digital content creation industry is evolving with networked creator ecosystems that support monetization and community linkage.
