After testing the platform earlier this month, TikTok has officially launched TikTok TV in North America. The new feature will be available on all Google TV and Android TV devices and LG Smart TVs and Samsung Smart TVs.
The new feature allows TikTok users to partake in an at-home TV viewing experience, in which both the app's “For You” and “Following” feeds have been formatted for big-screen watching. In addition, TikTok will include the most liked and highly viewed videos across various categories that users can select via their Smart TV. Moreover, the platform's "Discover" feature has also been carried over to TikTok TV.
To access TikTok TV, all users have to do is download the Smart TV app, sign in to their TikTok account, and begin selecting their preferred content.
Image Credit: TikTok
What's Driving This Trend
- Social Media TV Expansion
- The expansion of TikTok into TV adds more content to the already growing social media and video streaming industry.
- Social Media Integration with Home Entertainment Devices
- More social media platforms are integrating with home entertainment devices, creating more viewing options for consumers.
- Increase in User-generated Content Consumption
- More and more consumers are looking to consume user-generated content, which has been a driving force behind the growth of social media.
Who This Affects Most
- Social Media
- The integration of social media into our everyday entertainment devices is transforming how we consume and interact with content online.
- TV and Streaming
- The growth in social media TV expansions has created a new market for TV and streaming providers to compete for consumer attention.
- Smart Home Technology
- The integration of social media into home entertainment devices is rapidly expanding the capabilities of smart home technology.
