TikTok Series is a New Way for Creators to Share Premium Content
Laura McQuarrie — March 8, 2023 — Social Media
References: newsroom.tiktok
Short-form videos are being consumed at a much higher rate than any other form of content and TikTok is helping content creators to make the most of this with TikTok Series. This is a new way for content creators to share premium content with their audiences, whether they are best at storytelling, teaching skills or sharing their creativity.
TikTok Series allows eligible creators to post Collections of premium content behind a paywall. Viewers who are interested in the content can purchase to gain access to the content, which may include up to 80 videos, each up to 20 minutes in length.
These Series have the potential to help creators strengthen the relationship they have with their community, all the while sharing value in a unique way.
TikTok Series allows eligible creators to post Collections of premium content behind a paywall. Viewers who are interested in the content can purchase to gain access to the content, which may include up to 80 videos, each up to 20 minutes in length.
These Series have the potential to help creators strengthen the relationship they have with their community, all the while sharing value in a unique way.
Trend Themes
1. Monetized Short-form Video Content - Creators monetizing premium content in short-form videos through TikTok Series.
2. Subscription-based Learning - Viewers paying for access to premium educational content through TikTok Series.
3. Community Building Through Premium Content - Creators can strengthen their relationship with their audience through TikTok Series.
Industry Implications
1. Edtech - EdTech companies can take advantage of the rising demand for short-form educational content through subscription-based models.
2. Social Media - Social media platforms can incorporate monetization features for creators to share premium content with their followers.
3. Digital Media Production - Production companies can focus on creating high-quality short-form content for monetization on platforms like TikTok Series.
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