Tumblr users can now live stream on the platform thanks to a partnership with Livebox. US-based Tumblr users can now live stream using iOS or Android systems, with expansions to other countries and regions scheduled to come in the near future. Tumblr Live, the newest functionality, is advertised as a Livebox-powered native Tumblr streaming service. Tumblr readers can use virtual "Diamonds" to support their favorite creators, and Livebox also permits human and automated broadcast monitoring so streamers can designate dependable viewers to serve as moderators.
"We're curious to see how Tumblr's overflowing creativity will blossom now that users have access to native live streaming. Our creators are multi-modal and this is a new color in their palette," said Automattic founder and CEO Matt Mullenweg.
Image Credit: Tumblr
Key Themes Behind This Trend
- Native Live Streaming
- Tumblr's partnership with Livebox enables the addition of native live streaming service.
- Diamond-based Support
- Virtual 'Diamonds' allow Tumblr readers to support their favorite creators during live streams.
- Automated Broadcast Monitoring
- Livebox's broadcast monitoring functionality permits the designation of dependable viewers to serve as moderators during live streams.
Where This Applies
- Social Media
- The social media industry could benefit from integrating native live streaming services and innovative support features.
- Broadcasting
- Broadcasting industries could benefit from exploring new possibilities of automated broadcast monitoring for increased efficiency during live streams.
- Entertainment
- Entertainment industries could benefit from expanding their palette of interactive features used during live streams to create more engaging experiences for audiences.
