Top 100 Marketing Trends in November

While the November 2022 marketing trends were undoubtedly shaped by showy brand campaigns and tech-froward ad techniques, there was also a notable uptick in socially-progressive messaging this month.

This was especially the case in ads coming out of the beauty industry, which, more broadly, has begun to adapt its promotional messaging in a direction that embraces inclusivity, diversity, and self-empowerment. For example, multinational beauty brand Coty announced the launch of an inclusivety-focused campaign that featured true-to-life models and the slogan "Together, we unleash every vision beauty."

Meanwhile, beauty brand Claire's launched a new metaverse experience called 'ShimmerVille' on Roblox, which invites Gen Z and Gen Alpha users to explore, play, shop, and connect with friends within a beauty-themed virtual world. However, similar to Coty, the marketing push to promote 'ShimmerVille' focused on how the virtual space is dedicated to self-expression, empowerment, and personal style.