Microsoft 365 and Oreo created the THINVITE during National Cookie Month to deliver 15-minute snack breaks straight to the calendars and doorsteps of employees to encourage a healthy work-life balance. As Microsoft shared in a blog post announcing the partnership, "While a 15-minute break from your computer won’t fix everything, our research shows that even short breaks allow your brain to reset from the stress of back-to-back meetings. It’s a bite-sized step anyone can take."
There's also limited-edition Oreo Thins Snack Break Expansion Cookie Packs that have been created, complete with custom-packaged Oreo Thins featuring Clippy and the Clippy Dippy for mess-free dunking during snack breaks.
This initiative comes at a time when burnout, stress and declining mental health are at all-time highs among workers, along with intensifying labor shortages.
Key Themes Behind This Trend
- Employee Snack Breaks
- Opportunity for snack and food companies to partner with tech companies for snack break initiatives.
- Customized Snack Products
- Opportunity for snack companies to create personalized snack products for corporate gift-giving purposes.
- Wellness Programs
- Opportunity to integrate snack break initiatives into corporate wellness programs to improve work-life balance.
Where This Applies
- Food & Beverage
- Collaborate with tech companies to provide snacks for employees and create snack products for corporate gift-giving purposes.
- Technology
- Partner with food and beverage companies to roll out initiatives to encourage healthy work-life balance and improve employee mental health.
- Corporate Wellness
- Integrate snack break initiatives into corporate wellness programs to boost employee wellness and productivity.
