The Colliders 2pm 2-pack by Kraft Heinz is designed to combat the dips of the body's natural circadian rhythm that occurs from 2 pm to 5 pm. The pack makes for the perfect office snack and can be shared with a coworker. In addition to the innovative snack, the product comes with a tracker to make sure the snack is undisturbed by others until it's time to snack.
The sharable snack aims to give workers a small respite as folks return to the office either full-time or in a hybrid structure. In addition, those interested in receiving a work week's supply of the 2pm 2-pack can apply through the Colliders 2pm 2-pack website. The winners will be randomly selected and will receive a variety of 5 2pm 2-packs.
Image Credit: Kraft Heinz
What Makes This Trend Stand Out
- Circadian Rhythm Snacks
- There is an opportunity for companies to create snacks specifically designed to combat lulls in worker's circadian rhythms during the workday.
- Sharable Office Snacks
- Developing snacks that can be easily shared among coworkers in an office setting could provide a disruptive innovation opportunity for companies in the snacking industry.
- Promotions and Giveaways
- Creating promotions or giveaways for workplace snacks could increase brand awareness and solidify a company's presence in the market.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can explore opportunities to develop innovative snacks that cater to the needs of workers in an office setting.
- Employee Wellness
- Employers in various industries can prioritize their employees' wellness by offering healthy and energizing snack options in the workplace.
- Marketing and Advertising
- Marketing and advertising companies can create promotional campaigns around workplace snacks to raise brand awareness and increase consumer engagement.
