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Top 100 Marketing Trends in July

From Ketchup-Flavored Ice Pops to Food Insecurity Campaigns

— July 23, 2022 — Marketing
From ketchup-flavored ice pops to branded food insecurity initiatives, the July 2022 marketing campaigns are focused on food innovations.

The French's Frenchsicle ice pop is a limited-edition frozen treat made in partnership with Harry Pops. Made with Canadian tomatoes, the ice pops boast a ketchup flavor and will arrive at a series of pop-up locations in Vancouver, Toronto, and Lemington starting June 22nd.

Tostitos' marketing innovation this month features a riff on the idea of FOMO (fear of missing out), and is called Don't Miss the Good Stuff. Featuring Dan Levy, the commercial features the actor missing out on a variety of key moments in his life. The campaign includes a custom-made party game called FOMO or F No! and encourages players to use Tostitos chips as cards.

Other campaigns focused on social good initiatives like SUbway Canada's partnership with Food Banks Canada. The partnership launched the new Never Miss Lunch initiative.
7.5
Score
Popularity
Activity
Freshness
99
Celebratory Caribbean Cuisine Campaigns
Celebratory Caribbean Cuisine Campaigns
'100 Years of Grace' Celebrates Grace Foods UK
<
98
Whiskey Themed Spice Flights
Whiskey Themed Spice Flights
The Maker’s Mark Spice Blend Flight Variety Pack is Flavorful
<
97
Textured Haircare Products
Textured Haircare Products
The Mielle Organics Mango & Tulsi Botanical Blend Comes in Six Options
<
96
Celebratory Pride Month Burgers
Celebratory Pride Month Burgers
Burger King Austria Just Debuted a New Pride Whopper
<
95
Immersive Boho-Inspired Bath Kits
Immersive Boho-Inspired Bath Kits
SELV Rituel’s Boho Immersive Bath Kit is Unforgettable
<
94
Sweetly Spiced Snack Peanuts
Sweetly Spiced Snack Peanuts
Planters Sweet & Spicy Dry Roasted Peanuts are Balanced
<
93
Plant-Based Snack Experiences
Plant-Based Snack Experiences
Real Food From The Ground Up Launches Pop-Up Across the Nation
<
92
FOMO-Focused Chip Ads
FOMO-Focused Chip Ads
Tostitos Launches New 'Don’t Miss the Good Stuff' Campaign with Dan Levy
<
91
Consumer-Driven Cheese Packaging
Consumer-Driven Cheese Packaging
Pilgrims Choice is Introducing New Branding and Packaging
<
90
Celebratory LGBTQ Haircare Campaigns
Celebratory LGBTQ Haircare Campaigns
The Pantene #BeautifuLGBTQ+ Campaign Promotes Self-Expression
<
89
Branded Food Insecurity Initiatives
Branded Food Insecurity Initiatives
Subway Canada and Food Banks Canada Launch Never Miss Lunch
<
88
Responsible Fashion Metaverses
Responsible Fashion Metaverses
L'ATELIER BY MIAFW is a Digital Retail & Educational Concept
<
87
Destination Review Jobs
Destination Review Jobs
EduBirdie is Hiring People to Eat in Restaurants, Travel, and Party
<
86
Peanut-Filled Dessert Pies
Peanut-Filled Dessert Pies
Milk Bar Debuted the 'Waffle Cone Pie' Inspired by Drumstick Ice Cream
<
85
Mini Protein-Packed Snack Bars
Mini Protein-Packed Snack Bars
The Kellogg's Special K Mini Protein Bars are 90-Calories Each
<
84
Mobile Hand-Washing Units
Mobile Hand-Washing Units
The MyKirei by KAO Wash & Go Brings Hygiene to People
<
83
Branded Cola Whiskey Cocktails
Branded Cola Whiskey Cocktails
The Jack Daniel's & Coca-Cola Cocktail Combines Two Classics
<
82
Easy-to-Prepare Coffee Products
Easy-to-Prepare Coffee Products
These New L’Or Coffee Products Come in Three Varieties
<
81
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
<
80
Layered Light-Filled Studios
Layered Light-Filled Studios
The Nike Icon Studios LA Was Designed by LOHA
<
79
Protein-Rich Frozen Enchiladas
Protein-Rich Frozen Enchiladas
The Real Good Foods Grande Chicken Enchiladas are 100% Grain-Free
<
78
Office-Ready Slump Snacks
Office-Ready Slump Snacks
The Colliders 2pm 2-pack Are Designed as Pick-Me-Up Afternoon Snacks
<
77
Outdoorsy Summer Sweepstakes
Outdoorsy Summer Sweepstakes
Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts
<
76
Summer-Ready Ice Cream Flavors
Summer-Ready Ice Cream Flavors
N!CK’s Launches its Chilly Mango Health-Conscious Ice Cream
<
75
Celestial Self-Help Pop-Ups
Celestial Self-Help Pop-Ups
vitaminwater Launches Its New 'Mercury Retrograde Shelter' in Brooklyn
<
74
Slide-On Pen Tips
Slide-On Pen Tips
Pentips Reintroduces Comfort to Modern Note-Takers and Artists
<
73
Delivery-Only TV Restaurants
Delivery-Only TV Restaurants
Grubhub Announced a Restaurant Concept with MasterChef
<
72
Spiced Rum Canned Cocktails
Spiced Rum Canned Cocktails
The Kraken Ready-to-Drink Rum Cocktails Come in Three Options
<
71
Limited-Edition Gamer Bags
Limited-Edition Gamer Bags
Razer Teamed up with TUMI to Launch an Exclusive Collection of Bags
<
70
Star-Studded TV Streamer Ads
Star-Studded TV Streamer Ads
Uma Thurman Stars in Ad Spot to Promote the UK Launch of Paramount+
<
69
Paint Tube-Inspired Packaging
Paint Tube-Inspired Packaging
The Byredo Hand Creams Have an Eye-Catching New Look
<
68
Well-Lit Colorful Wellness Studios
Well-Lit Colorful Wellness Studios
Frederick Tang Architecture Updates the Interiors of Moxi
<
67
Creative Outdoor Apparel
Creative Outdoor Apparel
KEEN Taps the 'The Experts' to Showcase Its New Spring/Summer Collection
<
66
Premixed Cold Honeycomb Coffees
Premixed Cold Honeycomb Coffees
Starbucks Golden Toffee Honeycomb Frappuccino is Ready to Enjoy
<
65
Restorative Vegan Body Lotions
Restorative Vegan Body Lotions
Drunk Elephant Released a Powerful Skincare Formula for the Body
<
64
NFT-Paired Whiskies
NFT-Paired Whiskies
This Johnnie Walker Masters of Flavour Whiskey is Limited to Seven Bottles
<
63
Functional Flavorful Snack Products
Functional Flavorful Snack Products
These Nature’s Garden Products from Cibo Vita are Nutritious
<
62
Highly Hydrating Haircare Lines
Highly Hydrating Haircare Lines
Authentic Beauty Concept's Hydrate Collection is Ideal for Summer
<
61
Probiotic Female-Focused Supplements
Probiotic Female-Focused Supplements
The Hers Wellness Essentials Supplements Come in Six Options
<
60
Water Tower-Inspired Installations
Water Tower-Inspired Installations
Fashion Brand Hermès Embraces Lightheartedness in Milan
<
59
NBA Championship Beer Collabs
NBA Championship Beer Collabs
Tinker Hatfield & Michelob ULTRA Launch NBA Championship Bottles
<
58
Highly Hydrating Skincare Collections
Highly Hydrating Skincare Collections
Neutrogena’s Hydro Boost Capsule is Science-Backed
<
57
Fortified Refrigerated Oat Milks
Fortified Refrigerated Oat Milks
Minor Figures Everyday Oat Comes in Two Options
<
56
Protein-Packed Morning Meal Bars
Protein-Packed Morning Meal Bars
The RxBar A.M. Protein Bars Start the Morning Off Right
<
55
Exfoliating Jelly-to-Foam Cleansers
Exfoliating Jelly-to-Foam Cleansers
Drunk Elephant is Launching the Scrubbi Bamboes™ Body Cleanser
<
54
One-Star Hotel Installations
One-Star Hotel Installations
Frank & Patrik Riklin's Anti-Idyllic Suite is for Sleepless Nights
<
53
Stylish Cabana Summer Sets
Stylish Cabana Summer Sets
Hammies Reinvents Looks from the 50s and 60s with Modern Sensibilities
<
52
Spiced Pickle-Forward Snack Chips
Spiced Pickle-Forward Snack Chips
Ruffles Spicy Dill Pickle Offers a Burst of Savory Flavor
<
51
Weightless Moisturizing Blushes
Weightless Moisturizing Blushes
Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes
<
50
Sakura-Inspired Limited-Edition Serums
Sakura-Inspired Limited-Edition Serums
Shiseido's Micro-Spot Serum Promises to Illuminate the Skin
<
49
Ketchup-Flavored Ice Pops
Ketchup-Flavored Ice Pops
The French's 'Frenchsicle' Was Created with Happy Pops
<
48
Artisanal Retailer-Exclusive Ice Creams
Artisanal Retailer-Exclusive Ice Creams
These Van Leeuwen Ice Cream Flavors are Coming to Walmart
<
47
Functional Children's Snack Pouches
Functional Children's Snack Pouches
These New GoGo squeeZ Snack Pouches Come in Two Options
<
46
Branded Video Game Islands
Branded Video Game Islands
Axe and Fortnite Launch the New Fortnite Island Mistaverse
<
45
Soda-Inspired Energy Drinks
Soda-Inspired Energy Drinks
MTN DEW Energy Baja Blast Builds on the Popularity of the Soda Flavor
<
44
Monochromatic Sculptural Gateways
Monochromatic Sculptural Gateways
Daniel Arsham Collaborates with Kohler for Milan Design Week
<
43
App Controlled Appliances
App Controlled Appliances
Fingerbot Sense Offers Touchless Control
<
42
Music-Themed Soda Marketing Campaigns
Music-Themed Soda Marketing Campaigns
This Coca-Cola On-Pack Promotion Targets Young Music Fans
<
41
Inclusive Unisex Skincare Products
Inclusive Unisex Skincare Products
The Fieldtrip Skincare Line is Luxurious But Affordable
<
40
Bone-Shaped Dog Kennels
Bone-Shaped Dog Kennels
Birds Portchmouth Russum Architects Creates an Interesting Kennel Design
<
39
Luxurious Lip-Conditioning Tints
Luxurious Lip-Conditioning Tints
clé de peau Launched Three New Shades of Its Lip Glorifier
<
38
Metaverse Construction Companies
Metaverse Construction Companies
Admix and Landvault Teamed up for Metaverse Development Solutions
<
37
Ocean-Celebrating Beauty Launches
Ocean-Celebrating Beauty Launches
Biossance is Partnering with Oceana for Ocean Day 2022
<
36
Cigar-Branded Luxury Watches
Cigar-Branded Luxury Watches
La Palina and Accutron Launched a Limited-Edition Timepiece
<
35
Sneaker Brewery Collaborations
Sneaker Brewery Collaborations
The Reebok x Harpoon Brewery Collaboration Includes Shoes and Beer
<
34
Limited-Edition Summertime Bath Products
Limited-Edition Summertime Bath Products
Find Your Happy Place Collaborated with Mindy Kaling
<
33
Internationally Inspired Chocolates
Internationally Inspired Chocolates
Ritter Sport Taste The World Bars Return with Two New Flavors
<
32
Creative Space-Enhancing Companies
Creative Space-Enhancing Companies
Acrylicize Specializes in Bespoke Artworks & Installations
<
31
Cuisine-Specific Colas
Cuisine-Specific Colas
Pepsi Karaage Senyo Cola Pairs with Japanese-Style Fried Chicken
<
30
Functional Affordable Skincare Products
Functional Affordable Skincare Products
e.l.f. Skin Cosmetics Handle Any Skin Concern
<
29
Cryptocurrency-Inspired Snack Cakes
Cryptocurrency-Inspired Snack Cakes
$TWINKcoin Snack Cakes are Literally Coin-Shaped
<
28
Ocean-Supporting Eco Sneakers
Ocean-Supporting Eco Sneakers
SeaVees Debuts the Updated SeaChange Collection for World Ocean Day
<
27
Sweetly Spicy Snack Products
Sweetly Spicy Snack Products
The Cheetos Flamin' Hot Sweet Carolina Reaper Cheetos are Flavorful
<
26
Next-Level Digital Lock Solutions
Next-Level Digital Lock Solutions
Proximikey is the Most Convenient Way to Open Doors
<
25
Revolutionary Medical Workwear
Revolutionary Medical Workwear
Jaanuu’s Workwears are Contemporary and Fashionable
<
24
Limited-Edition Swedish Summer Apparel
Limited-Edition Swedish Summer Apparel
IKEA Launches the BLOMMA Midsommar Collection
<
23
Cheese-Scented Nail Polishes
Cheese-Scented Nail Polishes
Velveeta Launches Cheese-Scented Nail Polish with Nails.INC
<
22
Eco-Friendly Food Coatings
Eco-Friendly Food Coatings
This Plant-Based Coating Could Replace Plastic Packaging
<
21
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
<
20
Playful Expression Campaigns
Playful Expression Campaigns
Build Big Feelings by LEGO Helps Kids with Healthy Communication
<
19
Bio-Based Beer Bottles
Bio-Based Beer Bottles
The Carlsberg Fibre Bottle is Arriving in Western Europe This Summer
<
18
Makeup NFT Campaigns
Makeup NFT Campaigns
Clinique's Metaverse More Like Us Supports Inclusive Digital Beauty
<
17
Nourishing Cognitive Supplements
Nourishing Cognitive Supplements
Havn Life Launches Four New Formulas with the Brain Evolve Series
<
16
AR Alcohol Labels
AR Alcohol Labels
SWIGR Lets Consumers Scan Labels to See the Stories Behind Products
<
15
Stylish Power Cord Removers
Stylish Power Cord Removers
Plug Puller Designed to Help Seniors Remove Cords with Minimal Effort
<
14
Stylish Ocean Shirt Collections
Stylish Ocean Shirt Collections
good for sunday Emphasizes the Importance of Conserving the Ocean
<
13
Prepackaged Fiber-Rich Donuts
Prepackaged Fiber-Rich Donuts
The Fibre One 90 Calorie Doughnuts Come in Two Flavors
<
12
Metaverse Artist Collectives
Metaverse Artist Collectives
NYX Professional Makeup's GORJS is the World's First DAO
<
11
Vitamin-Packed Lollipops
Vitamin-Packed Lollipops
8Greens Daily Greens Lollipops are Great for Consumers Aged Four and Up
<
10
Canned Sparkling Water Mocktails
Canned Sparkling Water Mocktails
bubly Bellini Bliss Has the Flavors of Peach, Pineapple and Mango
<
9
Candy Shop-Inspired Perfumes
Candy Shop-Inspired Perfumes
Sweet Tooth by Sabrina Carpenter Was Created with Scent Beauty
<
8
Sports Lifestyle Watch Collections
Sports Lifestyle Watch Collections
adidas Originals Launched a Collection of Four Diverse Watches
<
7
Quirky Toilet Brushes
Quirky Toilet Brushes
Staff Recently Launched an Incredibly Stylish Toilet Brush
<
6
Hands-Free Dog Leashes
Hands-Free Dog Leashes
BeltDog Allows Individuals to Walk Dogs While Holding Coffee
<
5
Illusory Retail Spaces
Illusory Retail Spaces
Atmosphere Architects Creates a Stunning Jewelry Store Interior
<
4
All-in-One Desk Mats
All-in-One Desk Mats
Lemat Fixer is the Ultimate Desk Organizer for Workspaces
<
3
Limited-Edition Soda Flavors
Limited-Edition Soda Flavors
The Latest MTN DEW Baja Blast Sodas Include Two New Flavors
<
2
Sleek Toiletries Solutions
Sleek Toiletries Solutions
Soapstone Reintroduces Sanitary Standards
<
1
Anniversary-Celebrating Chicken Deals
Anniversary-Celebrating Chicken Deals
Popeyes is Offering a Two-Piece Meal for 59 Cents
<