From ketchup-flavored ice pops to branded food insecurity initiatives, the July 2022 marketing campaigns are focused on food innovations.
The French's Frenchsicle ice pop is a limited-edition frozen treat made in partnership with Harry Pops. Made with Canadian tomatoes, the ice pops boast a ketchup flavor and will arrive at a series of pop-up locations in Vancouver, Toronto, and Lemington starting June 22nd.
Tostitos' marketing innovation this month features a riff on the idea of FOMO (fear of missing out), and is called Don't Miss the Good Stuff. Featuring Dan Levy, the commercial features the actor missing out on a variety of key moments in his life. The campaign includes a custom-made party game called FOMO or F No! and encourages players to use Tostitos chips as cards.
Other campaigns focused on social good initiatives like SUbway Canada's partnership with Food Banks Canada. The partnership launched the new Never Miss Lunch initiative.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
