Popeyes is offering its customers a 59-cent meal in celebration of the restaurant's 50th anniversary. The meal is a standard two-piece chicken set that was originally launched in 1972 alongside the founding of the fast-food chain. The original price of the meal was 59 cents, which lead to the current-day campaign.
Customers will be able to add a two-piece chicken meal to an order of $5 or more when ordering through the Popeyes mobile application or Popeyes website. This deal goes live on June 12th, 2022, the restaurant's 50th anniversary, and will last for one week until June 19th, 2022.
The discount is only available at participating locations in the United States while supplies last. It is recommended that customers check the website or application for offer viability before ordering.
Image Credit: Popeyes
Key Themes Behind This Trend
- Anniversary-celebrating Deals
- Businesses can offer limited-time deals to celebrate company milestones and generate customer excitement.
- Discount-based Promotions
- Implementing time-based discounts on popular menu items can drive traffic to physical or digital storefronts.
- Mobile Application-based Ordering
- Streamlining the ordering process through a mobile app can increase customer convenience and satisfaction.
Where This Applies
- Fast Food
- Fast food restaurants can create buzz and drive sales by offering limited-time deals for special occasions.
- Mobile App Development
- Investing in mobile app development can improve customer experience and engagement for food industry businesses.
- Marketing and Advertising
- Marketing and advertising specialists can create promotional campaigns for food industry businesses that utilize deals and special occasions to generate excitement around their brand.
