Popeyes announced that it is bringing back its fan-favorite 5 for $6.99 combo deal for a limited time. This was announced following various other fast-food restaurants bringing back discount pricing and value menus as inflation continues to rise, with Domino's Pizza even explicitly referring to its promotion as "Inflation Relief."
The Popeyes 5 for $6.99 deal lets customers order five pieces of hand-battered and breaded bone-in chicken at a set price. This chicken can be ordered spicy or mild as per the customers' requests. The promotion began on September 6th, 2022, and it will last until October 2nd, 2022. Customers can access the discounted menu item online on the restaurant's app or website, and can also order the 5 for $6.99 combo in stores across the United States.
Image Credit: Popeyes
What Makes This Trend Stand Out
- Inflation-alleviating Fast-food Deals
- As inflation rates continue to rise, we are seeing a trend of fast-food chains offering recession-friendly deals and promotions to alleviate the financial burden on consumers.
- Increased Discounted Menus
- Fast-food restaurants are expanding their value menus as they compete in a crowded market, providing an opportunity to attract more price-conscious consumers.
- Online Ordering and Delivery
- The continuing shift towards online ordering and delivery is an opportunity for fast-food chains to reach new customers and provide convenient options to their regulars.
Sectors Adopting This
- Fast Food
- The fast-food industry will need to continue to innovate with lower-priced menu options while providing high-quality food to attract and retain customers in an increasingly competitive market.
- Food Delivery
- As more people turn to online ordering and delivery, there is room for innovation in the food delivery industry through streamlining the ordering process and improving delivery times.
- Food and Beverage Retail
- As inflation rates rise, people are increasingly seeking out lower-priced food options, providing an opportunity for food and beverage retailers to offer discount pricing and value menus to meet the changing needs of their customers.
