Popeyes, the Louisiana-based fast-food restaurant famous for its spicy fried chicken foods, has announced a discounted 'Big Box Combo' exclusively for customers who order online or through the Popeyes app. In an effort to promote the use of its mobile application and support social-distancing efforts by incentivizing consumers to order in advance, the Big Box Combo is available for only $5 for a limited time.
The Popeyes Big Box Combo includes two pieces of fried chicken or three chicken tenders, plus two regular-sized side dishes, and one signature Popeyes biscuit. It is important to note that Popeyes does not deliver through its website or mobile application services, meaning this discount is for pick-up only. However, ordering and paying in advance means you only need to spend a few seconds in the store.
Image Credit: Popeyes
Key Themes Behind This Trend
- Mobile-only Promotions
- Opportunity for fast-food restaurants to incentivize customers to use their mobile apps with exclusive promotions like Popeye's Big Box Combo
- Social-distancing Incentives
- Offering exclusive promotions for mobile app and online orders can encourage social-distancing and reduce in-person transactions
- Limited-time Deals
- Creating limited-time deals for mobile app and online orders can drive traffic and increase sales for fast-food restaurants
Where This Applies
- Fast-food Industry
- Fast-food restaurants can benefit from offering mobile-only promotions to incentivize mobile app and online orders
- Mobile App Industry
- The rise of mobile-only promotions within the fast-food industry presents opportunities for mobile app developers and companies to create new features and services for restaurant clients
- Online Ordering and Payment Industry
- Fast-food restaurants can partner with online ordering and payment companies to streamline mobile app and online ordering services and enhance customer satisfaction
