The February 2022 new ventures introduce many new and noteworthy plant-powered products, phygital product drops, waste reduction strategies and creative solutions to support the future of hybrid work.
Following Veganuary, a month where millions pledged to go plant-based for a month, restaurants and retailers are doubling down on meatless alternatives that offer comforting substitutes for animal-based products. With ever-growing consumer interest in health-focused and sustainable products, plant-based offerings are primed for growth. While Neat Burger and Heura launched vegan chicken nuggets, Pizza Hut is bolstering its menu with Beyond Italian Sausage Crumbles across Canada.
With metaverse concert platforms and flagship retail locations, gamified NFT platforms and virtual reality streaming services, investments in the next generation of the internet are already well underway.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
