'Freshii,' the Toronto-based QSR chain famous for its healthy bowl foods, has announced a new partnership with the convenience store '7-Eleven' to sell 'Energii Bites' to consumers. Energii Bites are small bite-sized treats that come in a variety of flavors from chocolate and peanut butter to blueberry.
These Energii Bites will be available in-store and online at more than 600 7-Eleven locations across Canada beginning January 24th. In addition to this launch, the brands have announced a limited-time deal where consumers can buy two packs of Freshii Bites for $6 until March 1st. This promotion is also available online on '7Now,' the convenience store's online delivery service, and on various other online delivery services, such as 'Uber Eats' or 'DoorDash.'
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Key Themes Behind This Trend
- Convenience Store and QSR Collaborations
- Opportunity for quick serve restaurants and convenience stores to collaborate on new product offerings and increase brand exposure.
- Healthy Snack Market Expansion
- Opportunity for healthy QSR chains to expand their market reach and offer healthier snack options in convenience stores.
- Online Delivery Partnerships
- Opportunity for QSR chains and convenience stores to partner with online delivery services for increased convenience and accessibility for customers.
Where This Applies
- Quick Serve Restaurants
- Collaborations with convenience stores can expand QSR market reach and increase sales opportunities.
- Convenience Stores
- Offering healthier snack options from QSR chains can attract health-conscious consumers and improve overall sales.
- Online Delivery Services
- Partnerships with QSR and convenience store brands can offer new delivery options and expand customer base.
