7-Eleven has expanded its ready-to-eat hot menu Canada-wide with its newest addition of vegan chicken tenders. These chicken tenders will be from the brand 'Lightlife,' which is one of the largest companies in the plant-based meat market in Canada. The addition of vegan chicken tenders to 7-Eleven's menu is part of the brand's 'Healthy To Go' menu, which focuses on offering vegetarian, vegan, and curious consumers a healthier option for their quick snacks.
On top of offering chicken tenders, 7-Eleven has also added vegan pepperoni pizzas made by 'Field Roast,' which is another alternative meat company owned by the same parent company as Lightlife. The vegan tenders cost $6.50 for a set of three while the vegan pizzas vary in price by location. Each of these new vegan additions are available at all 600 -Eleven locations across Canada.
Image Credit: 7-Eleven
What's Driving This Trend
- Plant-based Convenience Food
- Opportunity for plant-based food companies to create ready-to-eat alternatives to popular fast food items and partner with convenience stores for distribution.
- Healthy Convenience Menus
- Opportunity for convenience stores to cater to health-conscious consumers by offering more nutritious options on their hot food menus.
- Alternative Meat Expansion
- Opportunity for alternative meat companies to continue expanding their product offerings and partnerships with mainstream retail chains for wider distribution.
Who This Affects Most
- Plant-based Meat
- Plant-based meat companies can partner with convenience stores to expand their reach and offer affordable and accessible options to consumers on-the-go.
- Convenience Store
- Convenience stores can attract a new customer base and increase sales by offering healthier options on their hot food menus.
- Fast Food
- Fast food chains can explore partnerships with plant-based meat companies to expand their menu offerings and appeal to the growing number of consumers seeking more sustainable and ethical options.
