The 7-Eleven Plant-Based Breakfast Sandwich is being launched at participating locations in Canada to help consumers easily access convenient, meat-free meals when going about their daily routine.
The sandwich is crafted with an English muffin that holds a JUST Egg Folded egg substitute, Impossible Sausage patty and a piece of Violife Cheddar Style Slice. These ingredients combine to create a breakfast food that closely mimics the alternatives on the market that are crafted with meat and dairy ingredients. The sandwich is priced at $5.75 each.
The 7-Eleven Plant-Based Breakfast Sandwich is part of the brand's Healthy To Go menu and is available now through February 28, 2023. The sandwich is crafted fresh in local kitchens before being delivered on a daily basis to 7-Eleven store locations.
Image Credit: 7-Eleven
What Makes This Trend Stand Out
- Plant-based Breakfast Foods
- The rise in plant-based eating creates a demand for convenient meat-free breakfast options.
- Convenient Food Delivery
- The popularity of fresh, pre-made food options creates a disruptive opportunity for delivery services to partner with convenience stores.
- Alternative Protein Ingredients
- As more consumers choose plant-based eating, the development and use of alternative protein ingredients becomes increasingly important for food brands seeking to remain competitive.
Sectors Adopting This
- Fast Food
- Fast food chains that offer plant-based breakfast options can attract a growing customer base of health-conscious consumers and reduce their environmental impact.
- Convenience Stores
- Convenience stores that offer fresh, pre-made plant-based meals can increase their Healthy To Go menu options and appeal to conscious consumers on the go.
- Food Delivery Services
- Food delivery services can partner with convenience stores to offer fresh, pre-made plant-based options for delivery, meeting the growing demand for quick and healthy meal options.
