The JUST Egg Breakfast Burritos are a new range of products from the plant-based food brand that are formulated to deliver exceptional taste and nutrition in the morning hours.
The burritos are crafted with a hand-wrapped format that's hand-filled with 100% plant-based ingredients with the JUST Egg product in the spotlight. The burrito boasts more than 10-grams of protein in each serving, while also featuring a soy, cholesterol and artificial flavor-free recipe. The burritos come in two flavors including Southwest and Skillet.
The JUST Egg Breakfast Burritos are ready to heat and eat in just three-minutes, and are arriving now in select US states ahead of a wider release taking place in July. The grab-and-go, vegan-friendly nature of the breakfast item positions it competitively in the marketplace given the importance consumers place on these attributes.
Image Credit: JUST Egg
What Makes This Trend Stand Out
- Plant-based Breakfast Options
- Disruptive innovation opportunities in creating new plant-based breakfast items with high protein content and convenient preparation methods.
- Grab-and-go Vegan Foods
- Opportunities to develop more grab-and-go vegan options that cater to the increasing demand for convenient plant-based meals.
- Hand-crafted Breakfast Burritos
- Exploring innovative hand-crafted formats for breakfast burritos using plant-based ingredients to attract health-conscious consumers.
Sectors Adopting This
- Plant-based Food Industry
- The plant-based food industry can capitalize on the rising trend of breakfast foods by expanding product lines with innovative plant-based options.
- Vegan Prepared Foods Market
- The vegan prepared foods market has room for growth by introducing more ready-to-eat vegan breakfast options with diverse flavors and nutritional benefits.
- Health-conscious Consumer Goods
- Health-conscious consumer goods companies have the opportunity to develop premium, hand-crafted breakfast burritos made from sustainable and plant-based ingredients.
