Next Level Burger Just Debuted the Brunch Burger with JUST Egg
Katherine Pendrill — April 30, 2023 — Lifestyle
References: vegconomist
Next Level Burger has teamed up with JUST Egg to celebrate 'National Egg Month' with a new plant-based burger called 'The Brunch Burger.' As Next Level Burger Co-Founder and CEO, Matt de Gruyter, says of the new partnership, "Our new Brunch Burger with JUST Egg packs in the flavor of the fan-favorite meal with impressive sustainability stats!”
Starting May 1, Next Level Burger will begin offering The Brunch Burger as a delicious mid-day meal option. The new dish is made with a plant-based JUST Egg patty, which is made from mung beans and offers six grams of plant-based protein per serving. In addition to the JUST Egg Folded patty, The Brunch Burger will also feature a smashed plant-based burger patty, organic tempeh bacon, American cheese, roasted garlic thyme mayo, sliced tomato, and a couple of tater tots, all on an organic white bun.
Image Credit: Next Level Burger, Eat Just Inc.
Starting May 1, Next Level Burger will begin offering The Brunch Burger as a delicious mid-day meal option. The new dish is made with a plant-based JUST Egg patty, which is made from mung beans and offers six grams of plant-based protein per serving. In addition to the JUST Egg Folded patty, The Brunch Burger will also feature a smashed plant-based burger patty, organic tempeh bacon, American cheese, roasted garlic thyme mayo, sliced tomato, and a couple of tater tots, all on an organic white bun.
Image Credit: Next Level Burger, Eat Just Inc.
Trend Themes
1. Plant-based Protein - The use of plant-based protein in restaurants creates new opportunities for companies to debut innovative and sustainable menu items.
2. Collaborations - Collaborations between plant-based protein companies and restaurants give birth to unique menu items catered to meat-eaters and vegans alike.
3. Sustainability - Innovative collaborations between plant-based protein companies and restaurants can be used as an opportunity to promote sustainable agricultural practices.
Industry Implications
1. Restaurant - Restaurants who experiment with plant-based protein and collaborate with companies like JUST Egg can attract a diversified clientele, particularly those concerned with sustainability and more plant-based diets.
2. Plant-based Protein - The plant-based protein industry is seeing growth in demand as more restaurants are incorporating these products into their menu items.
3. Sustainable Agriculture - Companies that can provide sustainable plant-based protein options, like JUST Egg, have an opportunity to partner with restaurants that value sustainable agricultural practices and ethical food sourcing.
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