The Denver-based fast food chain Smashburger has recently begun testing a new Plant-Based Classic Smash Burger made from real plants.
Now through April 25, 2023, Smashburger will be testing a new Plant-Based Classic Smash Burger at select locations in New York, New Jersey, and Colorado. The new burger was created in partnership with the alternative meat brand jack & annie’s to create a delicious new plant-based burger option. Unlike some of the other commercially-made faux burgers on the market, the number one ingredient in the new Plant-Based Classic Smash Burger is a real plant: jackfruit. As Smashburger President Carl Bachmann explains, "This partnership [with jack & annie’s] felt like a natural next step in Smashburger’s journey to offer more diverse and clean plant-based options for our guests, while still delivering the premium, top-quality menu items our fans know and love."
Image Credit: Smashburger
Why This Trend Is Growing
- Plant-based Fast Food
- Opportunities for developing new, tasty meat-free options arise as fast food chains follow Smashburger's lead in offering plant-based burgers to customers.
- Jackfruit-based Meat Alternatives
- The use of jackfruit in meat alternatives presents opportunities for plant-based food manufacturers to create unique and flavorful meat-free options.
- Alternative Meat Partnerships
- Opportunities exist for alternative meat brands to partner with fast food chains and restaurants to create and market plant-based options made from real, whole food ingredients.
Industries Being Reshaped
- Fast Food
- As plant-based options increase in popularity, fast food chains must adapt to customers' desires for more diverse and clean options made from whole foods like jackfruit.
- Alternative Meat Manufacturing
- The rise in demand for plant-based options presents a significant market opportunity for alternative meat manufacturers to create new products and expand their offerings.
- Restaurant Chains
- Restaurant chains are presented with an opportunity to create partnerships with alternative meat brands and offer plant-based options made with whole food ingredients to customers.
