Jack In the Box is putting smash burgers front and center this season with the debut of the new Smashed Jack and new Bacon Double Smashed Jack.
Designed for those with big appetites, the new Smashed Jack features a quarter-pound smash burger patty topped with melty American cheese, grilled onions, pickles, and the brand’s all-new Boss Sauce, all sandwiched between two halves of a soft brioche bun. The Bacon Double Smashed Jack features a similar ingredient list, but with two quarter-pound smashed patties and a few slices of hickory smoked bacon added into the mix.
Both the new Smashed Jack and the new Bacon Double Smashed Jack can be enjoyed a la carte or as part of a combo that includes a side of fries and your choice of drink.
Image Credit: Jack In The Box
What's Driving This Trend
- Smash Burgers
- The rise of smash burgers as a popular fast food choice is creating opportunities for innovation in burger restaurants and the food industry as a whole.
- Boss Sauce
- The introduction of Jack In the Box's all-new Boss Sauce in their Smashed Jack burger opens up potential for new condiment flavors and branding opportunities in the condiment industry.
- Bacon Double
- The addition of a Bacon Double option to the smash burger lineup showcases the potential for customization and premium burger offerings in fast food chains and the meat industry.
Who This Affects Most
- Burger Restaurants
- The growing popularity of smash burgers presents new opportunities for burger restaurants to create unique recipes and flavors to attract customers.
- Food Industry
- The innovation and success of the smash burger trend highlight the potential for creative menu items and flavor combinations in the food industry, inspiring other businesses to experiment with their offerings.
- Condiment Industry
- The launch of Jack In the Box's Boss Sauce introduces a new player in the condiment industry, encouraging other companies to develop and market their own unique sauces.
