jack & annie's® Plant-Based Burgers are making their debut at Smashburger thanks to a new partnership with the fast-casual restaurant brand that will help satisfy increasing demand for meat-free meal options.
The burgers feature the brand's jackfruit-based patties and are arriving at all locations in the US after a successful trial that took place in Colorado in summer 2023. The burger boasts a toasted bun topped with a jack & annie's® patty, which is reported to have 47% less fat than traditional beef burger patties. The sandwich is then rounded out with American cheese, lettuce, tomatoes, red onions, pickles, ketchup and Smash Sauce.
The jack & annie's® Plant-Based Burgers at Smashburger can be ordered as a substitution with any of the brand's existing burgers on its menu.
What's Driving This Trend
- Plant-based Burger Innovation
- Exploring new flavorful and healthy plant-based burger options with innovative ingredient combinations and lower fat content.
- Fast-casual Vegan Offerings
- Expanding fast-casual restaurant menus to include more vegan options with partnerships like jack & annie's® Plant-Based Burgers at Smashburger.
- Meat-free Meal Demand
- Catering to the rising consumer demand for meat-free meal alternatives through delicious and convenient plant-based burger offerings.
Who This Affects Most
- Restaurant and Food Service
- Innovating menus in the restaurant and food service industry by introducing plant-based burger options like jack & annie's® at Smashburger.
- Food Manufacturing
- Redefining food manufacturing processes to create high-quality plant-based burger patties like those made with jackfruit for widespread distribution.
- Health and Wellness
- Driving health and wellness initiatives by promoting plant-based alternatives with lower fat content as part of a balanced diet in response to increasing consumer preferences.
