Sweden-based company Oumph!, which has already made a name for itself with its range of innovations in the plant-based meat alternative food products category, has knocked it out of the park yet again with the introduction of a truly delicious smash burger that is completely vegan in its ingredient selection.
Assuming the honor of being the first Swedish company to introduce a meat-free smash burger, Oumph! has utilized ingredients such as fava beans and peas to create a burger that combines the crispy satisfaction of conventional satisfaction with the genuinely meat-free credentials that are becoming increasingly popular and desirable.
Interestingly, this delicious smash burger is being positioned first and foremost as a product targeting the retail food service sector, although potential consumers can rest easy in the knowledge that these burgers are also eventually set to make their way into supermarkets for purchase.
Image Credit: Oumph!
Why This Trend Is Growing
- Plant-based Meat Alternatives
- Disruptive innovation opportunity: Develop new plant-based protein sources and create innovative meat alternative products.
- Vegan Fast Food
- Disruptive innovation opportunity: Create convenient and delicious vegan options for the fast-food industry.
- Retail Food Service Sector
- Disruptive innovation opportunity: Develop plant-based products specifically targeting the retail food service sector.
Industries Being Reshaped
- Food Manufacturing
- Disruptive innovation opportunity: Incorporate plant-based ingredients into conventional food manufacturing processes.
- Restaurants
- Disruptive innovation opportunity: Introduce plant-based options in restaurant menus to cater to the growing demand for vegan food.
- Supermarkets
- Disruptive innovation opportunity: Expand the selection of plant-based alternatives in supermarket aisles to meet consumer preferences.
