The Odd Burger CPG Products Bring Plant-Based QSR Fare Home
Michael Hemsworth — June 25, 2025 — Lifestyle
References: oddburger & vegconomist
The Odd Burger CPG products are a series of food items perfect for consumers to keep on hand for when cravings for QSR classics hit. The products come in a variety of options that are each modeled after the brand's existing menu including the Smash Burger, Breakfast Sausage, Crispy ChickUn Fillet, Chickpea Burger and ChickUn Pretenders. The products are perfect for satisfying demand for the brand's most popular vegan-friendly fare that identifies how authentic QSR experiences can be achieved without the use of meat.
The Odd Burger CPG products are being stocked at Vegan Supply through a new partnership across British Columbia and comes on the heels of additional listings at retailers in Canada. The products are perfect for midweek meal preparation or even for serving up at a summertime barbecue.
Image Credit: Odd Burger
The Odd Burger CPG products are being stocked at Vegan Supply through a new partnership across British Columbia and comes on the heels of additional listings at retailers in Canada. The products are perfect for midweek meal preparation or even for serving up at a summertime barbecue.
Image Credit: Odd Burger
Trend Themes
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Prepackaged Plant-based Meals — The rise of prepackaged plant-based meals offers convenient vegan options that replicate traditional quick service restaurant experiences.
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Retail QSR At-home Replication — Consumers are increasingly seeking retail products that enable them to replicate quick service restaurant favorites at home without sacrificing taste or quality.
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Vegan-friendly Meal Solutions — The growth in demand for vegan-friendly meal solutions highlights a shift towards plant-based diets and the necessity for diverse and accessible options.
Industry Implications
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Consumer Packaged Goods — The consumer packaged goods industry sees opportunities in developing innovative plant-based products that cater to the growing vegan segment.
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Plant-based Food Retail — Retailers are expanding their plant-based offerings to meet consumer demand for easy-to-prepare vegan meals that mimic quick service restaurant experiences.
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Quick Service Restaurants — Quick service restaurants are driving innovation by collaborating with food manufacturers to offer their classic menu items in a prepackaged format for home consumption.
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