NotBurger launches its innovative plant-based burger across stores in Canada. The industry-changing burger uses a one-of-a-kind A.I. program that mimics the taste and texture of animal-based foods with 100% plant-based ingredients. It is made with textured pea protein, coconut oil, sunflower oil, bamboo fiber, rice protein, potato fiber, red beet juice powder, chia protein, and spinach powder. The end result is a juicy plant-based burger with the same texture as a real meat-based product.
Ideal for the summer months, NotBurger is now available in the frozen section of retail stores across Canada. Consumers can find the new meat alternative at Loblaw Companies Limited, Walmart, Save on Foods, Sobeys, Georgia Main, Metro Quebec, Calgary Coop, Farm Boy, and more.
Image Credit: NotBurger
What's Driving This Trend
- AI-made Plant-based Foods
- Using AI technology to develop and create more plant-based food alternatives that replicate the taste and texture of animal-based products.
- Textured Pea Protein
- The use of textured pea protein as a key ingredient in plant-based meat alternatives.
- Frozen Plant-based Foods
- The growing demand for frozen plant-based alternatives as a convenient and accessible option for consumers.
Who This Affects Most
- Plant-based Food Industry
- Opportunity to innovate and develop new plant-based alternatives that replicate animal-based products using AI technology and textured pea protein.
- Frozen Food Industry
- Disruptive innovation opportunities in the frozen food industry, specifically in the plant-based sector, to accommodate the growing demand for accessible and convenient options.
- Grocery Retail Industry
- Opportunities for grocery retailers to expand their plant-based food offerings by partnering with innovative companies like NotBurger that use AI technology to create new and unique plant-based products.
