The A&W Plant-Based Burger has been announced by the QSR brand in Canada as its latest menu item that's crafted with taste and a meat-free dining experience in mind.
The burger starts off with a plant-based patty that's created using a blend of pea protein, soy protein isolate, coconut oil and beet juice concentrate to give it a satisfying nutritional profile. The burger comes served on a sesame seed bun topped with red onion, lettuce, tomato, pickles, ketchup, mustard and mayo. The plant-based burger can be ordered without mayo to give it a vegan-friendly recipe.
Senior Director of Innovation at A&W Canada Karan Suri commented on the A&W Plant-Based Burger saying, "All guests deserve a fantastic variety of delicious, innovative menu items. By taking the lead on our own plant-based recipe, we can ensure we are always delivering delicious, craveworthy burgers that our guests expect from A&W. We’re excited for Canadians to enjoy the new A&W Plant-Based Burger alongside all their other favourites.”
Image Credit: A&W Canada
What Makes This Trend Stand Out
- Plant-based Menu Expansion
- Rising consumer demand for sustainable and ethical food options encourages quick service restaurants to innovate with more plant-based menu offerings.
- Customized Veggie Patty Formulations
- Experimentation with diverse plant ingredients like pea protein and beet juice in-house allows brands to create unique flavor profiles that appeal to meat-eaters and vegetarians alike.
- Vegan-friendly Food Options
- Increasing interest in vegan modifications reflects the growing need for adaptable menu items that accommodate dietary preferences without sacrificing taste.
Sectors Adopting This
- Quick-service Restaurant (QSR)
- Quick-service restaurants are exploring plant-based innovations to cater to changing consumer preferences for more ethical and health-conscious dining choices.
- Plant-based Food Manufacturing
- The need for novel plant protein formulations presents opportunities for manufacturers to supply ingredient solutions tailored for the food service sector.
- Vegan Food Retail
- Retailers entering the plant-based market can capitalize on the popularity of vegan options by offering diverse and customizable meat alternatives to consumers.
