Dr. Praeger’s Grillhouse Burger has been launched by the brand at Whole Foods Market locations to provide consumers with a way to enjoy restaurant-quality fare from home. The four-ounce burger patties are made with a blend of onions, carrots, sweet potato and butternut squash with steakhouse seasoning in the mix to give them a savory flavor that will pair perfectly with your choice of bun and toppings. The burger patties have no meat in the recipe yet contain 20-grams of protein to give them a satisfying nutritional profile that works well for lunch or dinner occasions.
Chief Growth Officer Jenna Behrer spoke on the Dr. Praeger’s Grillhouse Burger saying, "While many plant-based options in the freezer aisle aim to mimic meat, Grillhouse takes a different approach. We set out to create a burger with fresh-off-the-grill taste and bold flavor that just happens to be veggie-forward. This is about delivering the flavor and experience people crave, while staying true to our mission of better-for-you food.”
Image Credit: Dr. Praeger’s
What Makes This Trend Stand Out
- Plant-based Cuisine Evolution
- The demand for plant-based food innovations that deliver authentic taste experiences is reshaping consumer expectations, opening up opportunities for brands to differentiate through unique flavor profiles.
- Home Dining Revolution
- The desire for restaurant-quality meals at home is driving innovations in frozen food, with a focus on convenience and high-quality ingredients that replicate dining-out experiences.
- Protein-rich Plant Foods
- The trend towards protein-rich plant-based products caters to health-conscious consumers seeking fulfilling meal options, highlighting potential for expanding product lines that meet nutritional goals.
Sectors Adopting This
- Plant-based Foods
- The plant-based food industry is transforming as brands focus on flavor and texture innovation to appeal to a wider range of consumers and compete with traditional meat products.
- Frozen Food Industry
- Frozen food offerings are evolving with an emphasis on quality, as consumers look for convenient yet gourmet meals that do not compromise on taste.
- Health and Wellness Products
- The health and wellness sector continues to grow with a focus on nutritious, delicious alternatives to traditional meals, reflecting consumer interests in maintaining a balanced diet without sacrificing flavor.
