The A&W Best-Burger-Ever Burger has been created in partnership with Canadian chef Matty Matheson as a premium menu item for consumers to pick up for a limited time only.
The burger is crafted with a four-ounce grass-fed prime rib patty along with a slice of cheddar cheese, grilled onions, fried pickles and a garlic aioli. The burger comes served on a buttery brioche bun for a soft, pillowy finish that is perfect against the premium ingredients inside.
The A&W Best-Burger-Ever Burger is available now at participating locations in Canada, but will only be available through April 25, 2022 while supplies last. The burger is likely to be a hit amongst avid followers of the Canadian chef as well as patrons seeking out a new option to try this spring.
Image Credit: A&W
What Makes This Trend Stand Out
- Chef-created QSR Menus
- With the growing demand for premium fast food offerings, QSR brands can leverage partnerships with acclaimed chefs and influencers to create exclusive limited-time menu items to attract food enthusiasts and drive sales.
- Premium Ingredients in QSR
- By incorporating high-quality ingredients like grass-fed beef and artisanal toppings in their menu items, QSR brands can cater to consumers' desire for upscale fast food experiences and differentiate themselves from competitors.
- Limited-time Offerings
- QSR brands can create a sense of urgency and drive traffic to their locations by featuring exclusive limited-time menu items, incentivizing customers to try something new before it's gone.
Sectors Adopting This
- Fast Food Restaurants
- QSR chains can leverage partnerships with popular chefs and influencers to create unique, exclusive menu items to increase traffic and sales through premium fast food experiences.
- Premium Meat Suppliers
- The availability of high-quality, ethically-sourced meat is becoming increasingly important for QSR brands looking to cater to consumers' growing demand for premium fast food options.
- Food Influencer Marketing
- As consumers continue to value authenticity and personal connections, partnering with popular chefs and food influencers can drive sales and create buzz around limited-time menu offerings in the QSR industry.
