The Arby's Bacon Ranch Wagyu Blend Burger is being debuted at participating locations in Canada to provide patrons with an elevated dining experience. The burger features a patty made with 51% American Wagyu along with ground beef, which is cooked to perfection and topped with processed Swiss cheese, bacon, lettuce, tomatoes, red onion, pickles and peppercorn ranch sauce. The sandwich responds to increasing demand for higher end QSR foods that still keep convenience and affordability as key pillars.
Senior Director, Business Development, Canada at Inspire Brands Craig Walker commented on the Arby's Bacon Ranch Wagyu Blend Burger saying, "Canadians deserve a great burger experience that transcends the ordinary, and this Bacon Ranch Wagyu Blend Burger delivers. It has the meats to leave its mark in the memory of even the most discerning meat lovers.”
Image Credit: Arby’s
What's Driving This Trend
- Blended Wagyu Burgers
- Blending American Wagyu with ground beef in QSR burgers offers a premium dining experience.
- Higher-end QSR Foods
- Meeting increasing demand for higher-end foods in the quick-service restaurant industry presents opportunities for innovation.
- Convenience-driven Affordability
- Creating convenient and affordable options without compromising on quality is a disruptive opportunity in the QSR industry.
Who This Affects Most
- Fast Food
- Introducing blended Wagyu burgers in fast food chains can redefine the fast food industry and attract premium customers.
- Meat Processing
- Developing ground beef blends that incorporate American Wagyu can create a new market segment in the meat processing industry.
- Food Delivery
- Partnering with food delivery services to offer higher-end QSR options can disrupt the food delivery market and cater to discerning customers.
