Alongside the debut of its new Real Country Style Rib sandwich, Arby's has also announced that it will be dropping a line of limited-run wearable sweatsuits called 'Smoked Sweats.'
Though Arby's isn't the first fast food brand to debut an apparel brand, it's probably the first to create scented sweatsuits. Just as the name suggests, the new Smoked Sweats are hoodies and track pants that boast the distinct aroma of a smokehouse. To achieve this feat, each of the Stateline-made sweats was hand-smoked by real pitmasters at the legendary Sadler’s Smokehouse in East Texas Sadler’s. Ironically, the sweats come in a dark burgundy shade that alludes to the traditional pitmaster uniform. And of course, the sweats are vacuum-sealed onsite to preserve that smoky aroma.
Arby’s Smoked Sweats will officially be available to purchase at arbyssmokedsweats.com starting at noon EST, on October 4, 2021.
Image Credit: Arby's
What's Driving This Trend
- Scented Apparel
- Opportunities for other fast food chains to create their own lines of scented apparel, utilizing different aroma technologies.
- Collaboration Marketing
- The potential for food and clothing brands to collaborate and co-brand in marketing campaigns that tap into the consumers' sensory perception.
- Limited-edition Merchandise
- The trend of creating limited-run merchandise for fast food chains, as a way to create buzz around product launches and increase customer engagement.
Who This Affects Most
- Fast Food
- Fast food chains can explore brand extensions, such as limited-edition merchandise, that offer customers unique and memorable experiences beyond food.
- Apparel
- Apparel brands can leverage scent and other sensory technologies to create innovative and engaging products that appeal to consumers' senses.
- Marketing
- Marketing agencies can help brands develop sensory marketing strategies that tap into consumers' emotions and create memorable experiences that drive brand loyalty.
