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Top 100 Marketing Trends in June

From In-Game Designer Fashion to Branded Interior Design Hacks

— July 1, 2020 — Marketing
The June 2020 marketing trends are developed with the social necessities of COVID-19 in mind.

Many brands have been turning to Animal Crossing as a launchpad for marketing concepts since the Nintendo game has proven to be highly popular among the Gen Z and Millennial demographics. Marc Jacobs, for example, created Animal Crossing clothing download codes, providing an interactive enhancement that engages consumers.

Other brands in the June 2020 marketing category are launching solidarity campaigns—Burger King, for instance, revamped its logo and taglines to encourage people to physically distance from one another. Thai Airways, on the other hand, is providing consumers with free mile incentives if they remain at home. The company is tracking this through a geolocation feature on a new app.
7.7
Score
Popularity
Activity
Freshness
100
Stay-at-Home Flight Incentives
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
<
99
Crispy Cauliflower Appetizers
Crispy Cauliflower Appetizers
The Mash Direct Cauliflower Bites Has a Crunchy, Satisfying Recipe
<
98
Tradition-Inspired Vegan Desserts
Tradition-Inspired Vegan Desserts
The Pride Enjoy Chocolate Chunkas Have a Free-From Recipe
<
97
Restaurant Super-Fan Challenges
Restaurant Super-Fan Challenges
Chipotle Created a Challenge on TikTok for Cinco de Mayo
<
96
Travel-Inspired T-Shirt Giveaways
Travel-Inspired T-Shirt Giveaways
Contiki and Teemill Joined Forces to Combat Fast Fashion
<
95
Daily Immune Support Supplements
Daily Immune Support Supplements
The Zenwise Health 'ZenDEFENSE' Supplement is Naturally Powered
<
94
Postponed Legal Birthday Giveaways
Postponed Legal Birthday Giveaways
Keystone Light is Giving Newly Turned 21 in Lockdown a Gift
<
93
Diverse Haircare Product Expansions
Diverse Haircare Product Expansions
Noughty Haircare Brought Two Product Lines to the US Market
<
92
First Responder Action Figures
First Responder Action Figures
Mattel Releases Special Edition Action Figures—#ThankYouHeroes
<
91
Natural Immunity-Boosting Supplements
Natural Immunity-Boosting Supplements
The Coromega Immunity Boost Capsules are Effective
<
90
Nutrient-Rich Coconut Waters
Nutrient-Rich Coconut Waters
The Vita Coco Pressed Coconut Water Comes in Two New Flavors
<
89
Cathartic Wine Hotlines
Cathartic Wine Hotlines
MOVO's 1-833-3-SCREAM-4-WINE Gives Moms a Place to Vent
<
88
Pancakes-Inspired Breakfast Cereals
Pancakes-Inspired Breakfast Cereals
IHOP's Panflakes Cereal Combines Two Classic Breakfast Dishes
<
87
Fast Food Taco Kits
Fast Food Taco Kits
The Taco Bell Soft Taco Dinner Kit Makes 10 Tacos
<
86
Distilled Non-Alcoholic Spirits
Distilled Non-Alcoholic Spirits
The Kvist Rosa Distilled Non-Alcoholic Spirit is Available at Aldi
<
85
Live Pizza-Making Series
Live Pizza-Making Series
CAULIPOWER & CHILL. is a Weekly 15-Minute Pizza-Making Series
<
84
Ready-to-Drink Limoncello Cocktails
Ready-to-Drink Limoncello Cocktails
The Fiorito Limoncello Tonic is Refreshingly Summery
<
83
Beer-Branded Sunglass Giveaways
Beer-Branded Sunglass Giveaways
Coors Light is Giving Away Ray-Bans to Celebrate Its New Cans
<
82
Youthful Menstruation Medications
Youthful Menstruation Medications
Midol's Refreshed Identity Appeals to Millennials & Gen Z
<
81
Smoked Brisket-Branded Puzzles
Smoked Brisket-Branded Puzzles
The New Arby’s 13-Hour Puzzle Features Its Signature Menu Items
<
80
Immune System-Boosting Beverages
Immune System-Boosting Beverages
The Vita Bug Beverage Accommodates Digestive Sensitivities
<
79
Influencer-Focused Mother's Day Campaigns
Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
<
78
Retailer Meatball Recipes
Retailer Meatball Recipes
IKEA Shared Its Signature Swedish Meatball Recipe for Home Cooking
<
77
Kombucha-Infused Sparkling Waters
Kombucha-Infused Sparkling Waters
The Agua Bucha Drinks are Refreshing and Low-Calorie
<
76
Social Distancing Reward Features
Social Distancing Reward Features
Hytch Rewards Adds a New COVID-19 Feature for Its Popular App
<
75
Postponed-Wedding Giveaways
Postponed-Wedding Giveaways
Hotels.com Will Give Couples $5k for Their Future Honeymoon
<
74
Variety-Packed Snack Boxes
Variety-Packed Snack Boxes
The Zenb Veggie Bites Stock Up Box Features Five Varieties
<
73
Soccer Themed AR Campaigns
Soccer Themed AR Campaigns
Lavazza Launched an Arsenal-Themed AR Experience for Soccer Fans
<
72
Magnesium-Infused Juices
Magnesium-Infused Juices
The Tropicana Essentials Energise Supports Health and Wellness
<
71
Prepackaged Cafe Dessert Drinks
Prepackaged Cafe Dessert Drinks
The Starbucks Chocolate Hazelnut Banana Crepe is Brunch-Inspired
<
70
Solidarity Re-Imagined QSR Logos
Solidarity Re-Imagined QSR Logos
Burger King Alters its Tagline on Storefronts to 'Stay Home'
<
69
Spiced Mayo Condiments
Spiced Mayo Condiments
The Heinz Mayoracha Has a Kick of Heat for Foodies to Enjoy
<
68
Virtual Wedding Platforms
Virtual Wedding Platforms
Jared is Helping 1,000 Couples Get Married Because #LoveCantWait
<
67
Flame-Grilled Burger Kits
Flame-Grilled Burger Kits
CooKING Burger @Home Provides Ingredients to Make a Whopper at Home
<
66
Sustainably Packaged Vegan Snacks
Sustainably Packaged Vegan Snacks
These Fazer Vegan Snacks Have a Healthful Profile
<
65
Sugar-Free Snack Bars
Sugar-Free Snack Bars
The TasteBars Snack Bars Come in Six Flavor Options
<
64
Gender Neutral Slide Collections
Gender Neutral Slide Collections
UGG Created an All-Gender Slides Collection for Pride Month
<
63
AI-Integrated Design Websites
AI-Integrated Design Websites
DecorMatters' Site Offers a Personalized Interior Design Experience
<
62
Immune System Support Shots
Immune System Support Shots
The benni Immunity Shot is Brewed in Small Batches
<
61
Botanical Bali-Inspired Fragrances
Botanical Bali-Inspired Fragrances
The Frama Apothecary Beratan Eau de Parfum is Aromatic
<
60
Recyclable Dishwasher Tablet Packaging
Recyclable Dishwasher Tablet Packaging
The Finish Quantum Ultimate Packaging is Eco-Friendly
<
59
Video Conference Clones
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
<
58
Virtual Video Game Photoshoots
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
<
57
Grocery-Branded Virtual Events
Grocery-Branded Virtual Events
Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events
<
56
Award-Winning Instant Coffee Packets
Award-Winning Instant Coffee Packets
The Voila Discovery Box Instant Coffees are Easy to Enjoy
<
55
Low-Calorie Swedish Ice Creams
Low-Calorie Swedish Ice Creams
These New Nick's Ice Creams Have 75% Less Calories Than Others
<
54
AR-Powered Jewelry Try Ons
AR-Powered Jewelry Try Ons
Kendra Scott Created a Mobile AR Tool to Try on Different Jewelry
<
53
Museum-Inspired Chocolate Boxes
Museum-Inspired Chocolate Boxes
CF 18 Chocolatier's Artisanal Chocolates Take Cues from Archives
<
52
Nutritious Veggie-Packed Snack Bites
Nutritious Veggie-Packed Snack Bites
The ChicP Veggie Bites Come in Three Varieties
<
51
In-Game Designer Fashion
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
<
50
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
49
Free Home Renovation Resources
Free Home Renovation Resources
FixIt Service Pros' Toolkit Eases DIY Renovations During COVID-19
<
48
Branded Fast Food Puzzles
Branded Fast Food Puzzles
The Burger Puzzle from McDonald’s Belgium Forms a Giant Burger
<
47
Eco Coffee Pod Packaging
Eco Coffee Pod Packaging
Nespresso Has Unveiled 80% Recycled Aluminum Coffee Capsules
<
46
Drive-Thru Sampling Stations
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
<
45
In-Game Outfit Promotions
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
<
44
Interactive Wellness Challenges
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
<
43
Repelling Onion Burgers
Repelling Onion Burgers
Burger King Italia's Burger with Onions is Meant to Keep People Away
<
42
Collaboration Cocktail Pods
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
<
41
Livestream Virtual Reality Tours
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
<
40
Virtual Cocktail Parties
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
<
39
Ice Cream-Inspired Makeup
Ice Cream-Inspired Makeup
The Sugary Cosmetics Sugar Scoops Ice Cream Collection is Totally Sweet
<
38
All-Natural Hard Seltzers
All-Natural Hard Seltzers
The Actual Vodka Seltzer are Low-Calorie with No Sugar Added
<
37
Reduced Plastic Seafood Packaging
Reduced Plastic Seafood Packaging
BigFish Has Unveiled a New Eco-Friendly Fish Packaging
<
36
Social Distancing Simulators
Social Distancing Simulators
Minecraft Created an Interactive Pandemic Simulator Map to Teach Kids
<
35
At-Home Burger Billboard Promotions
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
<
34
Natural Immunity-Boosting Products
Natural Immunity-Boosting Products
Juice It Up! Emphasized Its Nutritious Smoothie & Immunity Shot
<
33
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
32
Vodka Soda-Branded Apparel
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
<
31
Virtual Dining Initiatives
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
<
30
Galactic CBD Ice Creams
Galactic CBD Ice Creams
SpaceCream Canada's CBD-Infused Ice Cream Reinvents Beloved Flavors
<
29
Virtual Mother's Day Experiences
Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
<
28
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
27
Essential Oil-Infused Hand Sanitizers
Essential Oil-Infused Hand Sanitizers
The Maapilim Hand Sanitizer is Made with 70% Alcohol
<
26
Restaurant-Inspired Finishing Sauces
Restaurant-Inspired Finishing Sauces
The Hellmann’s Drizzle Sauces Come in Five Flavors
<
25
Indoor Creativity Workshops
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
<
24
Quarantine-Themed Rebrands
Quarantine-Themed Rebrands
Chiquita Removed its Mascot From Logo Because 'Miss' is "Already Home"
<
23
Post-Apocalyptic Sneaker Campaigns
Post-Apocalyptic Sneaker Campaigns
CGI Models Sport the Reebok x Chromat Zig Kinetica Sneakers
<
22
Branded Monochromatic Puzzles
Branded Monochromatic Puzzles
Heinz Created a Challenging All-Red Puzzle to Help Pass the Time
<
21
Optical Illusion Beverage Campaigns
Optical Illusion Beverage Campaigns
AriZona Hard Green Tea is Promoted with Fun Sterograms
<
20
Recreated Restaurant Experiences
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
<
19
Gen Z Mental Health Campaigns
Gen Z Mental Health Campaigns
JanSport's #LightenTheLoad Addresses Isolation, Stress & Uncertainty
<
18
Sustainable Sneaker Packaging
Sustainable Sneaker Packaging
Everlane's Eco-Friendly Footwear is Packed Into a Plastic-Free Box
<
17
Self-Shot Magazine Covers
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
<
16
Contactless Sampling Kiosks
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
<
15
Charitable Online Pop-Up Shops
Charitable Online Pop-Up Shops
Ted Baker Launched 'Ted's Bazaar,' Featuring Exclusive Products
<
14
Quarantine Banking Ads
Quarantine Banking Ads
TD Bank's Dance from Home Was Shot on an iPhone 11 Pro
<
13
Travel-Inspired Virtual Backgrounds
Travel-Inspired Virtual Backgrounds
Airbnb Shared a Series of Views to Transport People Outdoors
<
12
Social Distancing Headwear
Social Distancing Headwear
Burger King's Crown-Shaped Social Distance Hats Keep People Apart
<
11
Social Distancing Rebrands
Social Distancing Rebrands
McDonald's Adapts its Logo in an Act of COVID-19 Solidarity
<
10
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
<
9
Elegant Paper Packaging Solutions
Elegant Paper Packaging Solutions
The Conceptual 'Pearl' Paper Pod Packing Solution is Sustainable
<
8
Realistic Hair-Coloring Campaigns
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
<
7
Branded Quarantine Fort Campaigns
Branded Quarantine Fort Campaigns
IKEA's Quarantine Campaign Shows How to Make Furniture Forts
<
6
Online Bar Experiences
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
<
5
Branded Interior Design Hacks
Branded Interior Design Hacks
Livet Hemma is IKEA's Branded DIY Blog and It Inspires Creativity
<
4
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
3
Video Game Virtual Backgrounds
Video Game Virtual Backgrounds
Nintendo Released Downloadable Animal Crossing Wallpapers
<
2
Paper-Made Tube Packaging
Paper-Made Tube Packaging
This Paper Tube Packaging from Toppan Printing is Eco-Friendly
<
1
Branded Reusable Face Masks
Branded Reusable Face Masks
adidas Has Released 'Face Cover,' Which is Made from Recycled Material
<