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Top 100 Marketing Trends in June

From In-Game Designer Fashion to Branded Interior Design Hacks

— July 1, 2020 — Marketing
The June 2020 marketing trends are developed with the social necessities of COVID-19 in mind.

Many brands have been turning to Animal Crossing as a launchpad for marketing concepts since the Nintendo game has proven to be highly popular among the Gen Z and Millennial demographics. Marc Jacobs, for example, created Animal Crossing clothing download codes, providing an interactive enhancement that engages consumers.

Other brands in the June 2020 marketing category are launching solidarity campaigns—Burger King, for instance, revamped its logo and taglines to encourage people to physically distance from one another. Thai Airways, on the other hand, is providing consumers with free mile incentives if they remain at home. The company is tracking this through a geolocation feature on a new app.
6.4
Score
Popularity
Activity
Freshness
100
Stay-at-Home Flight Incentives
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
<
99
Tradition-Inspired Vegan Desserts
Tradition-Inspired Vegan Desserts
The Pride Enjoy Chocolate Chunkas Have a Free-From Recipe
<
98
Crispy Cauliflower Appetizers
Crispy Cauliflower Appetizers
The Mash Direct Cauliflower Bites Has a Crunchy, Satisfying Recipe
<
97
Restaurant Super-Fan Challenges
Restaurant Super-Fan Challenges
Chipotle Created a Challenge on TikTok for Cinco de Mayo
<
96
Natural Immunity-Boosting Supplements
Natural Immunity-Boosting Supplements
The Coromega Immunity Boost Capsules are Effective
<
95
Daily Immune Support Supplements
Daily Immune Support Supplements
The Zenwise Health 'ZenDEFENSE' Supplement is Naturally Powered
<
94
Postponed Legal Birthday Giveaways
Postponed Legal Birthday Giveaways
Keystone Light is Giving Newly Turned 21 in Lockdown a Gift
<
93
Travel-Inspired T-Shirt Giveaways
Travel-Inspired T-Shirt Giveaways
Contiki and Teemill Joined Forces to Combat Fast Fashion
<
92
Beer-Branded Sunglass Giveaways
Beer-Branded Sunglass Giveaways
Coors Light is Giving Away Ray-Bans to Celebrate Its New Cans
<
91
Live Pizza-Making Series
Live Pizza-Making Series
CAULIPOWER & CHILL. is a Weekly 15-Minute Pizza-Making Series
<
90
First Responder Action Figures
First Responder Action Figures
Mattel Releases Special Edition Action Figures—#ThankYouHeroes
<
89
Cathartic Wine Hotlines
Cathartic Wine Hotlines
MOVO's 1-833-3-SCREAM-4-WINE Gives Moms a Place to Vent
<
88
Distilled Non-Alcoholic Spirits
Distilled Non-Alcoholic Spirits
The Kvist Rosa Distilled Non-Alcoholic Spirit is Available at Aldi
<
87
Diverse Haircare Product Expansions
Diverse Haircare Product Expansions
Noughty Haircare Brought Two Product Lines to the US Market
<
86
Pancakes-Inspired Breakfast Cereals
Pancakes-Inspired Breakfast Cereals
IHOP's Panflakes Cereal Combines Two Classic Breakfast Dishes
<
85
Nutrient-Rich Coconut Waters
Nutrient-Rich Coconut Waters
The Vita Coco Pressed Coconut Water Comes in Two New Flavors
<
84
Retailer Meatball Recipes
Retailer Meatball Recipes
IKEA Shared Its Signature Swedish Meatball Recipe for Home Cooking
<
83
Smoked Brisket-Branded Puzzles
Smoked Brisket-Branded Puzzles
The New Arby’s 13-Hour Puzzle Features Its Signature Menu Items
<
82
Social Distancing Reward Features
Social Distancing Reward Features
Hytch Rewards Adds a New COVID-19 Feature for Its Popular App
<
81
Fast Food Taco Kits
Fast Food Taco Kits
The Taco Bell Soft Taco Dinner Kit Makes 10 Tacos
<
80
Variety-Packed Snack Boxes
Variety-Packed Snack Boxes
The Zenb Veggie Bites Stock Up Box Features Five Varieties
<
79
Kombucha-Infused Sparkling Waters
Kombucha-Infused Sparkling Waters
The Agua Bucha Drinks are Refreshing and Low-Calorie
<
78
Gender Neutral Slide Collections
Gender Neutral Slide Collections
UGG Created an All-Gender Slides Collection for Pride Month
<
77
Influencer-Focused Mother's Day Campaigns
Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
<
76
Postponed-Wedding Giveaways
Postponed-Wedding Giveaways
Hotels.com Will Give Couples $5k for Their Future Honeymoon
<
75
Soccer Themed AR Campaigns
Soccer Themed AR Campaigns
Lavazza Launched an Arsenal-Themed AR Experience for Soccer Fans
<
74
Sustainably Packaged Vegan Snacks
Sustainably Packaged Vegan Snacks
These Fazer Vegan Snacks Have a Healthful Profile
<
73
Solidarity Re-Imagined QSR Logos
Solidarity Re-Imagined QSR Logos
Burger King Alters its Tagline on Storefronts to 'Stay Home'
<
72
Ready-to-Drink Limoncello Cocktails
Ready-to-Drink Limoncello Cocktails
The Fiorito Limoncello Tonic is Refreshingly Summery
<
71
Youthful Menstruation Medications
Youthful Menstruation Medications
Midol's Refreshed Identity Appeals to Millennials & Gen Z
<
70
Virtual Wedding Platforms
Virtual Wedding Platforms
Jared is Helping 1,000 Couples Get Married Because #LoveCantWait
<
69
Prepackaged Cafe Dessert Drinks
Prepackaged Cafe Dessert Drinks
The Starbucks Chocolate Hazelnut Banana Crepe is Brunch-Inspired
<
68
Spiced Mayo Condiments
Spiced Mayo Condiments
The Heinz Mayoracha Has a Kick of Heat for Foodies to Enjoy
<
67
Magnesium-Infused Juices
Magnesium-Infused Juices
The Tropicana Essentials Energise Supports Health and Wellness
<
66
Sugar-Free Snack Bars
Sugar-Free Snack Bars
The TasteBars Snack Bars Come in Six Flavor Options
<
65
AI-Integrated Design Websites
AI-Integrated Design Websites
DecorMatters' Site Offers a Personalized Interior Design Experience
<
64
Immune System-Boosting Beverages
Immune System-Boosting Beverages
The Vita Bug Beverage Accommodates Digestive Sensitivities
<
63
Flame-Grilled Burger Kits
Flame-Grilled Burger Kits
CooKING Burger @Home Provides Ingredients to Make a Whopper at Home
<
62
Grocery-Branded Virtual Events
Grocery-Branded Virtual Events
Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events
<
61
Immune System Support Shots
Immune System Support Shots
The benni Immunity Shot is Brewed in Small Batches
<
60
Video Conference Clones
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
<
59
Award-Winning Instant Coffee Packets
Award-Winning Instant Coffee Packets
The Voila Discovery Box Instant Coffees are Easy to Enjoy
<
58
Virtual Video Game Photoshoots
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
<
57
Nutritious Veggie-Packed Snack Bites
Nutritious Veggie-Packed Snack Bites
The ChicP Veggie Bites Come in Three Varieties
<
56
Museum-Inspired Chocolate Boxes
Museum-Inspired Chocolate Boxes
CF 18 Chocolatier's Artisanal Chocolates Take Cues from Archives
<
55
Free Home Renovation Resources
Free Home Renovation Resources
FixIt Service Pros' Toolkit Eases DIY Renovations During COVID-19
<
54
Branded Fast Food Puzzles
Branded Fast Food Puzzles
The Burger Puzzle from McDonald’s Belgium Forms a Giant Burger
<
53
Interactive Wellness Challenges
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
<
52
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
51
Low-Calorie Swedish Ice Creams
Low-Calorie Swedish Ice Creams
These New Nick's Ice Creams Have 75% Less Calories Than Others
<
50
AR-Powered Jewelry Try Ons
AR-Powered Jewelry Try Ons
Kendra Scott Created a Mobile AR Tool to Try on Different Jewelry
<
49
Virtual Cocktail Parties
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
<
48
Botanical Bali-Inspired Fragrances
Botanical Bali-Inspired Fragrances
The Frama Apothecary Beratan Eau de Parfum is Aromatic
<
47
Drive-Thru Sampling Stations
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
<
46
In-Game Designer Fashion
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
<
45
Ice Cream-Inspired Makeup
Ice Cream-Inspired Makeup
The Sugary Cosmetics Sugar Scoops Ice Cream Collection is Totally Sweet
<
44
Livestream Virtual Reality Tours
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
<
43
In-Game Outfit Promotions
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
<
42
Eco Coffee Pod Packaging
Eco Coffee Pod Packaging
Nespresso Has Unveiled 80% Recycled Aluminum Coffee Capsules
<
41
Repelling Onion Burgers
Repelling Onion Burgers
Burger King Italia's Burger with Onions is Meant to Keep People Away
<
40
Social Distancing Simulators
Social Distancing Simulators
Minecraft Created an Interactive Pandemic Simulator Map to Teach Kids
<
39
All-Natural Hard Seltzers
All-Natural Hard Seltzers
The Actual Vodka Seltzer are Low-Calorie with No Sugar Added
<
38
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
37
At-Home Burger Billboard Promotions
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
<
36
Indoor Creativity Workshops
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
<
35
Natural Immunity-Boosting Products
Natural Immunity-Boosting Products
Juice It Up! Emphasized Its Nutritious Smoothie & Immunity Shot
<
34
Reduced Plastic Seafood Packaging
Reduced Plastic Seafood Packaging
BigFish Has Unveiled a New Eco-Friendly Fish Packaging
<
33
Essential Oil-Infused Hand Sanitizers
Essential Oil-Infused Hand Sanitizers
The Maapilim Hand Sanitizer is Made with 70% Alcohol
<
32
Virtual Mother's Day Experiences
Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
<
31
Collaboration Cocktail Pods
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
<
30
Virtual Dining Initiatives
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
<
29
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
28
Galactic CBD Ice Creams
Galactic CBD Ice Creams
SpaceCream Canada's CBD-Infused Ice Cream Reinvents Beloved Flavors
<
27
Vodka Soda-Branded Apparel
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
<
26
Restaurant-Inspired Finishing Sauces
Restaurant-Inspired Finishing Sauces
The Hellmann’s Drizzle Sauces Come in Five Flavors
<
25
Recyclable Dishwasher Tablet Packaging
Recyclable Dishwasher Tablet Packaging
The Finish Quantum Ultimate Packaging is Eco-Friendly
<
24
Quarantine-Themed Rebrands
Quarantine-Themed Rebrands
Chiquita Removed its Mascot From Logo Because 'Miss' is "Already Home"
<
23
Recreated Restaurant Experiences
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
<
22
Branded Monochromatic Puzzles
Branded Monochromatic Puzzles
Heinz Created a Challenging All-Red Puzzle to Help Pass the Time
<
21
Optical Illusion Beverage Campaigns
Optical Illusion Beverage Campaigns
AriZona Hard Green Tea is Promoted with Fun Sterograms
<
20
Post-Apocalyptic Sneaker Campaigns
Post-Apocalyptic Sneaker Campaigns
CGI Models Sport the Reebok x Chromat Zig Kinetica Sneakers
<
19
Charitable Online Pop-Up Shops
Charitable Online Pop-Up Shops
Ted Baker Launched 'Ted's Bazaar,' Featuring Exclusive Products
<
18
Social Distancing Rebrands
Social Distancing Rebrands
McDonald's Adapts its Logo in an Act of COVID-19 Solidarity
<
17
Contactless Sampling Kiosks
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
<
16
Sustainable Sneaker Packaging
Sustainable Sneaker Packaging
Everlane's Eco-Friendly Footwear is Packed Into a Plastic-Free Box
<
15
Elegant Paper Packaging Solutions
Elegant Paper Packaging Solutions
The Conceptual 'Pearl' Paper Pod Packing Solution is Sustainable
<
14
Quarantine Banking Ads
Quarantine Banking Ads
TD Bank's Dance from Home Was Shot on an iPhone 11 Pro
<
13
Social Distancing Headwear
Social Distancing Headwear
Burger King's Crown-Shaped Social Distance Hats Keep People Apart
<
12
Self-Shot Magazine Covers
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
<
11
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
<
10
Branded Interior Design Hacks
Branded Interior Design Hacks
Livet Hemma is IKEA's Branded DIY Blog and It Inspires Creativity
<
9
Travel-Inspired Virtual Backgrounds
Travel-Inspired Virtual Backgrounds
Airbnb Shared a Series of Views to Transport People Outdoors
<
8
Online Bar Experiences
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
<
7
Gen Z Mental Health Campaigns
Gen Z Mental Health Campaigns
JanSport's #LightenTheLoad Addresses Isolation, Stress & Uncertainty
<
6
Branded Quarantine Fort Campaigns
Branded Quarantine Fort Campaigns
IKEA's Quarantine Campaign Shows How to Make Furniture Forts
<
5
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
4
Realistic Hair-Coloring Campaigns
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
<
3
Video Game Virtual Backgrounds
Video Game Virtual Backgrounds
Nintendo Released Downloadable Animal Crossing Wallpapers
<
2
Paper-Made Tube Packaging
Paper-Made Tube Packaging
This Paper Tube Packaging from Toppan Printing is Eco-Friendly
<
1
Branded Reusable Face Masks
Branded Reusable Face Masks
adidas Has Released 'Face Cover,' Which is Made from Recycled Material
<