The June 2020 marketing trends are developed with the social necessities of COVID-19 in mind.
Many brands have been turning to Animal Crossing as a launchpad for marketing concepts since the Nintendo game has proven to be highly popular among the Gen Z and Millennial demographics. Marc Jacobs, for example, created Animal Crossing clothing download codes, providing an interactive enhancement that engages consumers.
Other brands in the June 2020 marketing category are launching solidarity campaigns—Burger King, for instance, revamped its logo and taglines to encourage people to physically distance from one another. Thai Airways, on the other hand, is providing consumers with free mile incentives if they remain at home. The company is tracking this through a geolocation feature on a new app.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
