To help all newly-turned 21-year-olds celebrate their birthdays in the new social distancing era, Keystone Light announced it will give newly legal Americans beer money and a custom-made, home-delivered birthday cake.
“For most newly minted 21-year-olds, this probably isn’t how they pictured celebrating their 21st birthday,” says Eric Wolfe, associate marketing manager for Keystone Light. “Turning 21 is a milestone in the United States, and Keystone Light wants to spread a little joy and cheer to those stuck at home with their immediate family. We want to give them the birthday celebration they deserve while staying at home safely.”
To apply for the program, fans can submit their ZIP code, age, and a summary in 150 words or less of "what their perfect 21st birthday would look like — if they weren't in quarantine, of course" to the email address: firstname.lastname@example.org.
Image Credit: Molson Canadain