Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational.
Homework Question - What immersive elements can you add value with when designing a brand touchpoint? [More]
Homework Question - What immersive elements can you add value with when designing a brand touchpoint? [More]
