Publicity Stunts

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.

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#2: Miller Lite-Infused Charcoal

Miller Lite Beercoal Brings the Taste of Beer to the Grill FULL ARTICLE

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Hemp Seed-Coated Wings

Wingstop is Serving Up a New Blazed & Glazed Wing Flavor for 4/20

This year, Wingstop is celebrating 4/20 with the launch of a new Blazed & Glazed wing flavor. For those unfamiliar, April 20th, or ‘4/20,’ is an unofficial holiday for celebrating... MORE

Candied Easter Hams

Reynolds Wrap is Serving Up Colorful Candied Ham Recipes for Easter

Household product provider Reynolds Wrap is mashing up candy and Easter hams for the upcoming holiday, and sharing colorful recipes to inspire and delight consumers. The centerpiece of Easter... MORE

Limited-Edition Beer Drops

These Beer Drops Brings the Taste of Miller Lite to Other Light Beers

For National Beer Day, Miller Lite is kicking off a new campaign that brings the taste of Miller Lite to other light beers. The limited-edition liquid taste enhancer “graces other light beers... MORE

Grape Jerky Snacks

Sun-Maid's Grape Jerky is a Limited-Time Whole Fruit Snack

Sun-Maid’s Grape Jerky was made for raisin fans and it’s being introduced as a better-for-you at-home or on-the-go snack that’s fueled by whole fruit and natural flavors. The dried... MORE

Dusty Advertising Campaigns

KFC Spain Took Advantage of a Recent Dust Storm to Advertise

While a recent Saharan dust storm caused chaos across Europe, KFC Spain managed to put a positive spin on the event and turn it into a clever advertising campaign. In mid-March of 2022, a dust... MORE

Beer-Flavored Lollipop Packs

Coors Light Chillollipops Help Soothe Stress During March Madness

Coors Light Chillollipops are beer-flavored lollipops that are sold in sets of six. The non-alcoholic lollipops intended for consumers ages 21 and up were inspired by research that shows that... MORE

Fine Dining QSR Pop-Ups

KFC Dégustation Shares an Inventive Culinary Journey

KFC Dégustation is a three-day pop-up in Sydney that reinvents the classic Kentucky Fried Chicken menu with the spirit of fine dining. “Dégustation” is the French word for “... MORE

Exclusive Virtual Beers

Heineken Silver Can Only Be Found in the Brand's Decentraland Brewery

Heineken Silver is being introduced as the world’s first virtual beer and it exists within the Heineken virtual brewery in Decentraland. The beer for the metaverse boasts “the finest, 100%... MORE

Compostable Capsule

Coffee pods are made compostable to cut down on waste

Trend - While singular coffee pod machines are popular in homes and offices, their use of throwaway pods is wasteful and negatively contributes to global pollution. Now, more brands are releasing pods that can be composted and therefore cut down their impact on the environment.

Workshop Question - How is your brand effectively prioritizing sustainability?

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