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Publicity Stunts Trends

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.
Ideas
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Insights
play_circle_filled Corn-Based Music Albums
Corn-Based Music Albums
Roots Remastered is a First-of-Its-Kind Country Album Made from Corn
Bayer CropScience worked with McCann Canada on Roots Remastered, the world’s first country music album made from corn. Creating this unique album involved collecting biorhythms from... MORE
Beer-Paired Noodle Cups
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
For Oktoberfest, Cup Noodles developed a Noodle Bar experience that promotes Cup Noodles and beer pairings. Specifically, products from the Cup Noodles Stir Fry and Cup Noodles Stir Fry Rice with... MORE
Guac-Filled Margarita Glasses
Guac-Filled Margarita Glasses
Good Foods' GUAC-a-RITA Has a Compartment for Snacks and Drinks
To celebrate both National Tequila Day and National Avocado Day, Good Foods launched the GUAC-a-RITA to give fans a taste of two things they love most at once. The GUAC-a-RITA has two convenient... MORE
play_circle_filled Margarita Emergency Hotlines
Margarita Emergency Hotlines
Altos Tequila's "Hot Lime" is a Helpline and Lime Delivery Service
Being low on limes stands in the way of making a great margarita and with this in mind, Altos Tequila created the Hot Lime helpline and a new emergency delivery service. Research suggests that... MORE
Subterranean Garden Installations
Subterranean Garden Installations
Tideway is Bringing Attention to the Thames Tideway Tunnel
Tideway sees the potential for London’s sewage system to be transformed in just a year, and it is sharing its vision with a subterranean garden installation called Loo Gardens. As it stands,... MORE
Three-Sided Coins
Three-Sided Coins
Vdk Created a 3D Coin to Spark Conversations About Money, People and the Planet
Belgian bank Vdk is challenging people to think differently when it comes to money with a triple-sided coin design. This 3D coin is a conversation starter that shows how sustainable and ethical... MORE
Edible PSA Cookies
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
To address a lack of awareness surrounding skin cancer, Brazil’s Horarios Dermatology Clinic created DiagnostiCookies as an appealing way to reach the public and deliver an important PSA.... MORE
Gamer-Targeted Sandwich Promos
Gamer-Targeted Sandwich Promos
KFC Chicken Sandwiches Unlock Exclusive Diablo IV In-Game Rewards
For a limited time, fans of KFC who are also gamers have even more reason to buy KFC Chicken Sandwiches, since their sandwiches will unlock exclusive in-game rewards in Diablo. This promotion... MORE
Waste-Reduction Stay
Hotel chains collaborate with suppliers to reduce their waste
Trend - The hospitality industry is facing more pressure from both consumers and institutions to reduce its impact on the environment. One of the resulting changes has been hotel brands cutting down on food and plastic waste with refillable toiletries, recycled materials and food waste-monitoring.

Insight - The push towards sustainable business operations in hospitality has come as more consumers seek out travel experiences that don't require excessive environmental impact. Waste-reduction is especially beneficial for brands in hospitality because on top of showing prospective guests a commitment to the environment, hotel brands that prioritize waste-reduction are able to cut long-term operational costs.
Workshop Question - In what areas could your brand better showcase its commitment to sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ketchup-Based Pasta Sauces
Ketchup-Based Pasta Sauces
Heinz's New Sauce and Campaign to Spark Debates About Ketchup on Pasta
Some food pairings are hotly contested, including ketchup on pasta, and Heinz is stirring up controversy with its newly debuted ketchup-based pasta sauce. The provocative new campaign from the brand... MORE
Angular Multi-Functional Cat Accessories
Angular Multi-Functional Cat Accessories
The Tesla Cybertruck Cat Tray Boasts Novelty and Utility
The Tesla Cybertruck Cat Tray is surely an unexpected product from the electric automaker and yet, here we are. As the name suggests, the design of this pet accessory takes cues from the distinct... MORE
play_circle_filled Record-Breaking Cheese Pulls
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
On social media, there are videos of epic cheese pulls that have racked up millions of views and to challenge them all, Doritos performed a record-breaking cheese pull by dipping a giant chip into... MORE
play_circle_filled Satirical Eco Soaps
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Greenwash Soap by Better Climate Store is touted as a solution for washing away climate guilt, and it challenges the claims made by brands that would rather greenwash their products than have than... MORE
Viral Mashup Condiments
Viral Mashup Condiments
A Viral Social Post Inspired Heinz's "Ketchup and Seemingly Ranch"
Heinz has created all sorts of hybrid condiment flavors and its newest mashup, Ketchup and Seemingly Ranch, was swiftly created in response to a viral social media post. This limited-edition sauce... MORE
Reparative Haircare Dupes
Reparative Haircare Dupes
Oladupé Highlights the Original Olaplex's Inimitable Formula
Value-conscious consumers, eager to find effective haircare dupes, often find themselves in a precarious position, occasionally striking gold with cost-effective alternatives but occasionally... MORE
play_circle_filled User-Generated Toronto Baseball Ads
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
As the Toronto Blue Jays inch closer to a coveted playoff spot, the city’s excitement is palpable. With fans on the edge of their seats, hoping for a September playoff surge, the fervor around... MORE
Teacher-Supporting Back-to-School Campaigns
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
The season of back-to-school campaigns is upon us and Staples Canada continues to dish its marketing strategies out. Most recently, the company announced its desire to support teachers in preparing... MORE
Concert Ticket Giveaways
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
While sometimes concert tickets can be hard to find or are extremely expensive, concert ticket giveaways ran by brands give individuals the chance to fulfill their desires despite the barriers. One... MORE
Mustard-Flavored Candies
Mustard-Flavored Candies
French's Created Limited-Edition Skittles for National Mustard Day
For National Mustard Day 2023, French’s announced the launch of limited-edition Skittles: the first-ever French’s Mustard flavored Skittles. This unconventional collaboration offers a... MORE
Tea-Scented Back Waxes
Tea-Scented Back Waxes
Twisted Tea Created Wax That Smells Like Its Original Hard Iced Tea
According to a recent survey, not all drinkers feel comfortable going shirtless in the summer and to remedy this, Twisted Tea created a Twisted Tea Back Wax. This wax captures the look and scent of... MORE
Wine-Pairing Tiplines
Wine-Pairing Tiplines
Coppola Wine PizzaLine Shares Winning Pizza & Wine Pairings
To coincide with the second annual Perfect Your Pizza competition, Francis Ford Coppola Winery is launching a live text tipline called the Coppola Wine PizzaLine that will connect people with... MORE
Grocery-Inspired Fragrances
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
Cashé by Instacart is a limited-edition fragrance that bottles the feeling of saving money and it was inspired by “he everyday glamour of the grocery aisles, from frosted elegance in the... MORE
Cinco de Mayo Campaigns
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
This year, the alcohol brand Cuervo worked with Haley Lu Richardson on a special Cinco de Mayo campaign. The initiative was titled Go Off This Cinco and encouraged people to people to disconnect... MORE
AI-Generated Taco Creations
AI-Generated Taco Creations
Velvet Taco Has Created an AI-Generated 'Chat GPTaco'
Velvet Taco’s latest installment of its Weekly Taco Feature (WTF) is the Chat GPTaco, and it might just be the most creative offering yet. Chat GPTaco is a special menu item that was created... MORE
Microscopic Handbag Designs
Microscopic Handbag Designs
MSCHF Launches an Outlandish Handbag Silhouette This Season
MSCHF’s microscopic handbag really takes the cake in the category of ridiculous luxury fashion designs. Modeled after Louis Vuitton‘s OnTheGo tote, this outlandish piece measures just 657 by 222... MORE