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Publicity Stunts

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.
QSR-Branded Game Promotions
QSR-Branded Game Promotions
Taco Bell Canada and Xbox Launch the Xbox Series X Giveaway
Taco Bell Canada and Xbox recently joined forces to offer Canadians the chance to win the new Xbox Series X. Starting today until the 28th of February, every 20 oz drink purchased from Taco Bell (... MORE
Chicken-Warming Game Consoles
Chicken-Warming Game Consoles
The New KFConsole Includes a Warming Tray for Fried Chicken
KFC is no stranger to novelty products, but its new KFConsole is perhaps the most unexpected mashup yet. KFC UK recently teamed up with Cooler Master to create a game console called the KFConsole.... MORE
Rival Hard Seltzer Unfollow Campaigns
Rival Hard Seltzer Unfollow Campaigns
Vizzy Wants You to Dump Other Hard Seltzers for Free Drinks
Ahead of the holidays, Vizzy Hard Seltzer is offering free beverages for fans that unfollow its rival on social media. “Social trends show that mid-December kicks off what is known as break... MORE
Branded Cheeky Holiday Cards
Branded Cheeky Holiday Cards
Coors Organic Encourages You to "Bare it All This Holiday Season"
Coors Organic is helping Torontonians celebrate the true meaning of the holidays instead of focusing on materialistic stuff with the launch of its new hilarious and cheeky Ho Ho H’au Naturale... MORE
play_circle_filled Tech-Enhanced Distancing Sweaters
Tech-Enhanced Distancing Sweaters
SimpliSafe's Holiday Sweater Sets Personal Space Boundaries
SimpliSafe is putting a fresh new spin on the classic holiday sweater with a social distancing sweater design that helps people to define their personal bubbles of space. The home security brand&#... MORE
Cardboard Selfie Stand-in Gifts
Cardboard Selfie Stand-in Gifts
Heineken is Letting You Send Your ‘Self’ as a Holiday Gift
While this holiday season may look different than previous years, Heineken is giving fans the chance to send “themselves” to loved ones with its new Bestie Gift Ever. Fans can go online... MORE
Llama-Themed Beer Promotions
Llama-Themed Beer Promotions
World of Beer Bar & Kitchen is Celebrating National Llama Day
In honor of National Llama Day on December 9th, Florida-based restaurant chain World of Beer Bar & Kitchen is encouraging its guests to “bring their llamas” to enjoy a free Secret... MORE
Smashing Personal Frozen Items
Smashing Personal Frozen Items
Hop Valley is Helping Say Goodbye to 2020 with its Cryo Drop Method
Hop Valley Brewing Co. is helping people give 2020 the goodbye it deserves with the new Cryo Drops. The brewery will essentially freeze your personal items and then smash the items, helping you... MORE
Outdoor Branding
During COVID-19, brands are emphasizing the importance of socializing outdoors
Trend - In an attempt to encourage consumers to socialize outdoors despite changes in temperature, brands are launching seasonal products and experiences that make COVID-19 restrictions a little bit more bearable. Playful in nature, these activations also reinforce government-imposed restrictions.
Workshop Question - How can your brand help consumers navigate COVID-19 lockdowns?
Newspaper-Based Fire Starters
Newspaper-Based Fire Starters
Coors Light Constructed "Chill Starters" from 2020 Newspapers
People are looking for any way they can to send off the year that has been 2020 and Coors Light teamed up with creative agency Rethink to create Chill Starters that are designed to be lit up and... MORE
play_circle_filled Intentionally Revolting Burgers
Intentionally Revolting Burgers
Burger King Brazil Created a Bad-Tasting Burger to Reflect 2020
Aiming to capture the essence of 2020 with flavor, Burger King Brazil assembled a bad-tasting burger with only displeasing ingredients that only get even more disgusting when paired together. The... MORE
Hilarious Smoothie Swag Promotions
Hilarious Smoothie Swag Promotions
Bolthouse Farms Ensures Fans Don't Get "Caught Naked" in 2021
Bolthouse Farms is offering free, nationwide delivery of smoothies and swag to help ensures its fans don’t get “caught naked.” From Zoom calls to screen shares to forgetting to... MORE
Provocative Student Debt Exhibits
Provocative Student Debt Exhibits
Natural Light Draws Attention to the Staggering Cost of College
Natural Light Beer is shedding light on the staggering cost of college education in America with the launch of the world’s most expensive piece of art, dubbed Da Vinci of Debt. Appallingly, as... MORE
Vaccination Center-Hosting Restaurants
Vaccination Center-Hosting Restaurants
Brewdog Wants to Speed Up Vaccination Delivery
Needless to say, the efficient COVID-19 vaccination delivery is of interest to many parties—from those who just want to see their friends under normal circumstances to business owners who have... MORE
play_circle_filled Futuristic Burger Campaigns
Futuristic Burger Campaigns
Burger King France is Sending the Whopper to the Future
Just days into a New Year, there’s no telling how 2021 will play out and Burger King France wants to ensure that at least one good thing happens by introducing the Whopper to the Future. The... MORE
Snow Day-Inspired Beer Promotions
Snow Day-Inspired Beer Promotions
The Busch Snow Day Unlocks a $1 Savings Per Inch of Snow
In anticipation of the winter snowfall, Busch Beer is re-introducing the beloved Busch Snow Day promotion this year. For every inch of snowfall, Busch fans will unlock a $1 savings on select Busch... MORE
Unlimited Year-End Burger Menus
Unlimited Year-End Burger Menus
The Five Guys in The Dubai Mall is Offering Unlimited Burgers
If you’re a big burger fan, there’s no better way to end 2020 than with unlimited burgers from Five Guys. The only catch is that it will cost you about $400 for the opportunity. On... MORE
Nostalgic Vodka-Infused Juices
Nostalgic Vodka-Infused Juices
DrunkenD is Offers a Special Adult Version of Sunny Delight
DrunkenD is surely one of the biggest attractions at the All-American Pub—a sports bar in Charlotte North Carolina. Esquire reports that every Monday Night, “hundreds of people, mostly twenty-... MORE
Challenge-Based Dating Campaigns
Challenge-Based Dating Campaigns
Levity Launched Its #100happycouples Challenge in November
Developed in Kelowna by UBC graduate Jason Bernhardt, Levity debuted an ambitious dating campaign on November 14th. Titled the #100happycouples challenge, the activation seeks to not only bring more... MORE
play_circle_filled Carved Cheese Advent Calendars
Carved Cheese Advent Calendars
Borden Created a Festive Sculpture with 55 Cheese Doors
Borden kicked off the holiday season earlier than usual this year, introducing 55 Days of Cheesemas, and a cheese advent calendar to go with it, around Thanksgiving. To support the Let There Be... MORE
play_circle_filled Airline Cart Delivery Services
Airline Cart Delivery Services
easyJet is Delivering the Fun of Flying Straight to Doorsteps
To mark its 25th birthday, easyJet created the first airline cart delivery service of its kind, so that people can get a part of the inflight experience at home. WIth Deliveroo, easyJet’s... MORE
Cookie Connoisseur Dream Jobs
Cookie Connoisseur Dream Jobs
Reynolds Kitchen is Looking to Pay One Baker $5K Over the Holidays
Reynolds Kitchen is helping 2020 end of sweet note with a new dream job opportunity – the brand will pay one lucky baker $5,000 to be the Reynolds Kitchens Cookie Connoisseur over the holidays.... MORE
$10,000 Jiggle Contests
$10,000 Jiggle Contests
Bagel Bites is Looking to Crown the First Ever 'Bagel Bites Bopper'
Popular snack brand Bagel Bites is launching a $10,000 jiggle contest in search of finding the first ever “Bagel Bites Bopper” to remix the brand’s iconic jingle. There is no cap... MORE
play_circle_filled Beer-Inspired Snowman Campaigns
Beer-Inspired Snowman Campaigns
The Coors Light 'Holiday Beerman' is a Festive Tradition for Adult
Coors Light recently launched a festive tradition for adults dubbed the ‘Holiday Beerman.’ The new campaign is designed to help adults enjoy the holidays, despite them feeling anything... MORE
Leisurely Indoor Bikes
Leisurely Indoor Bikes
Hendrick’s Gin Created a Pleasant Alternative to Indoor Exercise Bikes
With gyms and cycling studios temporarily closed, sales of indoor exercise bikes have been booming as people embrace at-home workouts. Hendrick’s Gin decided to create an alternative to the most... MORE