Publicity Stunts Trends

Trend - The hospitality industry is facing more pressure from both consumers and institutions to reduce its impact on the environment. One of the resulting changes has been hotel brands cutting down on food and plastic waste with refillable toiletries, recycled materials and food waste-monitoring.

Insight - The push towards sustainable business operations in hospitality has come as more consumers seek out travel experiences that don't require excessive environmental impact. Waste-reduction is especially beneficial for brands in hospitality because on top of showing prospective guests a commitment to the environment, hotel brands that prioritize waste-reduction are able to cut long-term operational costs.