Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
