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Publicity Stunts

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
This Goop candle is definitely intriguing by way of design and, well, scent. Titled ‘This Smells Like My Vagina,’ the product is bound to immediately capture the attention of consumers.... MORE
Charitable Puppy Pop-Ups
Charitable Puppy Pop-Ups
Cadillac Fairview Launched Pop-Up Dog Parks While Supporting CAMH
January 20th is known as ‘Blue Monday’ (aka the gloomiest day of the year) so to lift the mood of Toronto shoppers, Cadillac Fairview launched charitable puppy pop-ups across various CF... MORE
Inflight Wellness Exercises
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
The award-winning airline Air New Zealand recently joined forces with cutting-edge group fitness brand Les Mills to launch a series of inflight wellness exercises to enhance the wellbeing of voyagers.... MORE
Top 100 Publicity Stunt Trends in 2019
Top 100 Publicity Stunt Trends in 2019
From Gender Reveal Lasagnas to Swapped Logo Aesthetics
A number of intriguing 2019 publicity stunt trends took place over the course of the year, ranging from wearable anti-spoiler buttons to branded scented wrapping paper—all of which help brands... MORE
Sports-Themed Chair Giveaways
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
Renowned dip company, Heluva Good!, recently partnered with iconic American Pie star Jason Biggs to launch the novelty Heluva Good! Best Seat in the House giveaway. The Heluva Good! Best Seat in... MORE
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
Iconic quick-serve restaurant Dunkin’ recently partnered with Beyond Meat ambassador and Dunkin’ employee of the month Snoop Dogg for an ultra-limited Snoop-inspired menu addition—the... MORE
Comprehensive Milk Concierge Service
Comprehensive Milk Concierge Service
Mothers at CES 2020 Now Have Access to Refrigerated Storage
Women’s health brand Elvie recently announced a comprehensive Milk Concierge service for all breastfeeding moms attending CES 2020. The new service comes in response to new research that states... MORE
Offline-Themed Ale Promotions
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
The new Miller Lite Offline Can pays homage to the brand’s offline campaign last year in which it went dark on social media and rewarded fans with free beer when they unfollowed the beer brand.... MORE
Bold Unbranding
Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
A recent McDonald’s collaboration propels the popular restaurant chain into the world of luxury fast-food. Without a doubt, a clever way to capture consumer attention, the brand taps high-end... MORE
Top 100 Marketing Trends for 2020
Top 100 Marketing Trends for 2020
From Paperboard Soda Packaging to Fragranced Festive Pop-Ups
This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless... MORE
play_circle_filled Viral Mascot Deaths
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
It is official — beloved Planters mascot Mr. Peanut is dead at 104 years-old. The playful character gave his life to save his friends and the company pledges that “he will [always] be... MORE
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
A new TikTok contest has been announced that will determine “the next big emote for Fortnite Battle Royale.” This activation gives one lucky fan the chance to “live in the game... MORE
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
Burger King has a knack for marketing as the chain has created many engaging, hilarious, and fun-poking content — its latest is a royal campaign, literally. The recent news that Meghan Markle... MORE
International Space Station Replicas
International Space Station Replicas
The LEGO International Space Station is Seven-Foot-Tall
The LEGO International Space Station kit is a product of LEGO Ideas, which is a branded platform where people can submit their ideas — however outlandish they might be, and the brick toy company... MORE
play_circle_filled Lengthy 54-Topping Pizzas
Lengthy 54-Topping Pizzas
Hormel Foods Created an Extra-Long Pizza Inspired by Regional Flavors
To coincide with the 54th annual Big Game, Hormel Foods created an extra-long pizza that’s nearly nine feet in length and flavored it with 54 toppings inspired by favorite flavors from... MORE
Football-Themed Flight Promotions
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
With the Super Bowl around the corner, HEINZ launched it will be offering 57 cent flight change fees for Miami-bound flights as many diehard football fans already booked their flight to Miami beofre... MORE
Decorative Product Mash-Ups
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
IKEA is well-known for its functional, ingeniously designed products and MÜPOLASH is an odd creation that doesn’t seem to have a clear purpose and was created with consumer data. The unusual... MORE
Record-Breaking Chocolate Bars
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
To celebrate its 90th anniversary and 10 years passing since the kickoff of the You’re Not You When You’re Hungry’ campaign, Snickers created an extra-large chocolate bar with over... MORE
play_circle_filled Climate-Exposing Replica Apparel
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
Tradera, a Swedish circular marketplace, recently launched the ‘Face the Hidden Facts’ campaign to highlight the devastating damage done by the fashion industry. The company was able to... MORE
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
With the Super Bowl quickly approaching and to celebrate Frank’s RedHot 100-year anniversary, the iconic brand has teamed up with the NHL to launch the ultimate hot sauce giveaways—100... MORE
play_circle_filled Inspiring Inclusive Haircare Ads
Inspiring Inclusive Haircare Ads
Tigi Haircare Debuted the 'You Can Always Start Over' Campaign
The “gift” of starting over is highlighted in the luxury salon service brand Tigi Haircare’s new ‘You Can Always Start Over’ campaign. The campaign features a series of... MORE
play_circle_filled Secret Car Finding Contests
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
Volkswagen recently announced the launch of a new promotional campaign—‘The No Show Room’—to debut the new Passat Alltrack 4MOTION, a new car that pays homage to the Swedish... MORE
Chocolate-Focused Livestream Events
Chocolate-Focused Livestream Events
Cadbury's Unique Chocolate Dishes Promote Its Video Platform
To promote the launch of its Eatertainment video platform, Cadbury is inviting people in London to try a variety of chocolate dishes—including Creme Egg spaghetti. The two-day event kicks off on... MORE
Romantic Fast Food Pop-Ups
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
White Castle is creating a fast food pop-up in San Antonio that will share a special Valentine’s Day experience for couples, families and friends alike. For a limited time on February 14th and... MORE