The rise of social media has never been more prevalent than during these social distancing times, and the May 2020 social media trends showcase how brands are pivoting their models to accommodate the shifting realities brought forth by COVID-19.
Many of the May 2020 social media trends underscore the importance of staying at home including a new initiative by GoPro. The camera brand launched a social media challenge named #HomePro that asks fans to use its camera equipment to showcase their at-home activities. Fans can use the hashtag on social media for a chance to win a Hero8 Black or Max camera, as well as access to GoPro Pus for five years.
Another brand making use of social media is film company Universal that recently launched hashtag-based watch parties for the early release of 'The Hunt,' 'The Invisible Man,' and 'Emma.' The feature allows fans to connect and interact while watching the same content apart.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
