Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 70 Social Media Trends in May

From Avatar Video Chat Apps to Social Home Video Challenges

— June 3, 2020 — Social Media
The rise of social media has never been more prevalent than during these social distancing times, and the May 2020 social media trends showcase how brands are pivoting their models to accommodate the shifting realities brought forth by COVID-19.

Many of the May 2020 social media trends underscore the importance of staying at home including a new initiative by GoPro. The camera brand launched a social media challenge named #HomePro that asks fans to use its camera equipment to showcase their at-home activities. Fans can use the hashtag on social media for a chance to win a Hero8 Black or Max camera, as well as access to GoPro Pus for five years.

Another brand making use of social media is film company Universal that recently launched hashtag-based watch parties for the early release of 'The Hunt,' 'The Invisible Man,' and 'Emma.' The feature allows fans to connect and interact while watching the same content apart.
9.2
Score
Popularity
Activity
Freshness
70
Test Site-Displaying Navigation Apps
Test Site-Displaying Navigation Apps
Apple Maps Will Now Show COVID-19 Testing Locations
<
69
Desktop-Compatible Direct Messages
Desktop-Compatible Direct Messages
Instagram Makes Direct Messages Available for Desktop Users
<
68
Virus-Related Social Media Chatbots
Virus-Related Social Media Chatbots
Facebook and the WHO Created a Chatbot for the Messenger App
<
67
Organized Team Messaging Apps
Organized Team Messaging Apps
The Leverice Team Messenger App Prioritizes Important Information
<
66
AI Interview Feedback Tools
AI Interview Feedback Tools
LinkedIn Created AI Tools for Users to Get Feedback on Soft Skills
<
65
Anti-Disruption Social Media Features
Anti-Disruption Social Media Features
Facebook Created a New Quiet Mode for Mobile Users
<
64
Social Media-Integrated Browsers
Social Media-Integrated Browsers
The Latest Opera Desktop Browser Boasts Instagram as a Built-In
<
63
Historical Series-Themed ASMR Videos
Historical Series-Themed ASMR Videos
The 'Outlander' TV Network Debuted a Series of ASMR Videos
<
62
Smartwatch Social Media Apps
Smartwatch Social Media Apps
The Facebook Keep in Touch Apple Watch App Streamlines Communication
<
61
Dedicated Messenger App Releases
Dedicated Messenger App Releases
Facebook Launched a Desktop App Due to Increased Traffic
<
60
AR Currency Scanning Filters
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
<
59
Social Media Virus Surveys
Social Media Virus Surveys
Facebook and Carnegie Mellon Created a Survey to Track COVID-19
<
58
ASMR Celebrity Documentaries
ASMR Celebrity Documentaries
ASMR Singer Alaina Castillo Debuted a New Spotify Documentary
<
57
Grocery-Branded Isolation Activites
Grocery-Branded Isolation Activites
Marianaos Debuted Virtual Events to Keep Customers Entertained
<
56
Stress-Relieving ASMR Channels
Stress-Relieving ASMR Channels
Gibi ASMR is a YouTube Channel That Focuses on Role-play and Makeup
<
55
Live-Streamed Haunted House Tours
Live-Streamed Haunted House Tours
Weird Homes Tour Lived-Streamed the Hodge Planchette Collection
<
54
Accessible Virtual Hangouts
Accessible Virtual Hangouts
Facebook's Messenger Rooms are Open to Non-Facebook Users
<
53
Hashtag-Based Watch Parties
Hashtag-Based Watch Parties
Universal Celebrates the Early Releases of Three New Movies
<
52
Social Media-Silencing Initiatives
Social Media-Silencing Initiatives
Facebook Quiet Mode Stops Notifications and More
<
51
Social Media Gaming Apps
Social Media Gaming Apps
Facebook is Launching a Dedicated Gaming App for Mobile Streaming
<
50
LGBTQ+-Friendly Live Stream Quizzes
LGBTQ+-Friendly Live Stream Quizzes
The Big Pub Quiz! Show is Available Live Every Thursday at 7pm
<
49
Monetized Social Live Streams
Monetized Social Live Streams
Facebook Has a New Streaming Feature Where Users Pay for Access
<
48
Virtual Draft Charitable Campaigns
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
<
47
Intentionally Uninteresting Podcasts
Intentionally Uninteresting Podcasts
Ts&Zzz is a Podcast for Sleep That Reads Terms and Conditions
<
46
Pig-Themed ASMR Channels
Pig-Themed ASMR Channels
ASMR Suna is a YouTube Channel That Features Adorable Piglets
<
45
Social Event Organization Apps
Social Event Organization Apps
The 'Husfest' Social Event Platform Streamlines Planning
<
44
Podcast Hangout Platforms
Podcast Hangout Platforms
Virtual Podcast Hangouts By Podyssey Connect Fans Over Video Chat
<
43
Multimedia-Compatible Social Platforms
Multimedia-Compatible Social Platforms
Pinterest Added New Software Tools to Empower Creatives
<
42
Bespoke Relaxing Video Soundscapes
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
<
41
Branded Live Workout Videos
Branded Live Workout Videos
Michelob Ultra is Streaming Workouts to Help Support Trainers
<
40
Real-Time Video-Sharing Apps
Real-Time Video-Sharing Apps
Kast Uses Screen Capture, Voice, Text, and Video Chat Technology
<
39
Communal Media-Streaming Services
Communal Media-Streaming Services
Metastream Allows Users to Watch or Listen to Content Together
<
38
Video-Chat Podcasting Tools
Video-Chat Podcasting Tools
Anchor Lets Users Easily Turn Their Video-Calls Into Podcasts
<
37
Pandemic-Themed ASMR Videos
Pandemic-Themed ASMR Videos
ASMR Darling Launched an Anxiety-Reliving, COVID-19 Video
<
36
At-Home Cocktail Inspirations
At-Home Cocktail Inspirations
Edinburgh Gin is Helping Turn Cupboard Ingredients into Cocktails
<
35
Content Co-Watching Features
Content Co-Watching Features
The Instagram Co-Watching Feature Allows Friends to Browse Together
<
34
Virtual Influencer Health Campaigns
Virtual Influencer Health Campaigns
The WHO Launched a Prevention Campaign with a Virtual Persona
<
33
Social Media Cooking Shows
Social Media Cooking Shows
Stella Artois is Launching an Instagram Cooking Show for Virus Relief
<
32
Social Media Virtual Concerts
Social Media Virtual Concerts
Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
<
31
Friendly Recommendation Apps
Friendly Recommendation Apps
The 'Friendspire' App Helps Users Get Input from Friends on Topics
<
30
Daily Designed Restaurant Menus
Daily Designed Restaurant Menus
Narda Comedor Uses the Hashtag #ComedorEnCasa to Boast Sales
<
29
Virtual Prom Parties
Virtual Prom Parties
#HousepartyProm Gives Teens a Chance to Celebrate with Friends Safely
<
28
Self-Care Live Chat Series
Self-Care Live Chat Series
Netflix and Instagram Partner for the 'Wanna Talk About It?' Series
<
27
Virtual Wine Tastings
Virtual Wine Tastings
Walsh Family Wine is Hosting a Virtual Series Called DRINKWELL on Facebook
<
26
Travel-Inspired T-Shirt Giveaways
Travel-Inspired T-Shirt Giveaways
Contiki and Teemill Joined Forces to Combat Fast Fashion
<
25
Live Pizza-Making Series
Live Pizza-Making Series
CAULIPOWER & CHILL. is a Weekly 15-Minute Pizza-Making Series
<
24
Hotel Social Distancing Ads
Hotel Social Distancing Ads
Hotels.com is Offering to Pay for Your Next Food Delivery at Home
<
23
Branded Educational Videos
Branded Educational Videos
Pebbles is Launching a Social Media Series to Support Creators
<
22
Multi-Generation Beauty Campaigns
Multi-Generation Beauty Campaigns
'Generations of Beauty' Fights Loneliness During the Pandemic
<
21
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
<
20
Interactive True Crime Podcasts
Interactive True Crime Podcasts
Solve Uses Snapchat and Instagram to Supercharge Its Stories
<
19
Grocery-Branded Virtual Events
Grocery-Branded Virtual Events
Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events
<
18
TV-Based Video Chat Platforms
TV-Based Video Chat Platforms
Facebook's Portal TV Enables Users to Chat, Co-Watch & More
<
17
Influencer-Focused Mother's Day Campaigns
Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
<
16
Virtual Fashion Event Challenges
Virtual Fashion Event Challenges
Vogue and Billy Porter are Launching the #MetGalaChallenge
<
15
Virtual Co-Viewing Rooms
Virtual Co-Viewing Rooms
Watch2Gether Helps People Chat, Shop & Enjoy Audio & Video Content
<
14
App-Based Support Groups
App-Based Support Groups
The Lyf App is the World's Largest Virtual Support Group
<
13
Customizable Social Avatars
Customizable Social Avatars
Facebook Avatars are Digital Lookalikes That Enhance Communication
<
12
Virtual Graduation Ceremonies
Virtual Graduation Ceremonies
Natural Light Will Be Hosting a Virtual Ceremony on Facebook Live
<
11
Avatar Video Chat Apps
Avatar Video Chat Apps
The Itsme App Helps Users Make New Snapchat Friends with a Digital Avatar
<
10
Social Home Video Challenges
Social Home Video Challenges
GoPro Launched a Social Media Challenge to Encourage Staying Inside
<
9
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
8
Digital Hangout Platforms
Digital Hangout Platforms
Kosmi's Platform is an All-in-One Digital Socializing Experience
<
7
Face-to-Face Social Media Networks
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
<
6
Interactive Virus Mapping
Interactive Virus Mapping
Facebook Created an Interactive COVID-19 Map Based on Mass Survey Data
<
5
VR-Based Co-Watching Platforms
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
<
4
Fashion-Forward Custom Gaming Experiences
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
<
3
AR-Enabled Magazine Covers
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
<
2
Neon Green Virtual Sofas
Neon Green Virtual Sofas
Crosby Studios Launched an Nike-Branded Augmented Reality Sofa
<
1
Empowering Pandemic Emojis
Empowering Pandemic Emojis
&Walsh Offers Comic Relief with a Set of Custom Designed Emojis
<