Bud Light is launching a new campaign that encourages people to continue to the tradition of booing the NFL commissioner, Roger Goodell, during the draft. The campaign was announced through Twitter, and people can participate by sending videos of them booing the NFL commissioner. Each time someone sends a video of themselves booing, Bud Light will donate, $1 to the NFL Draft-a-Thon. Viewers will need to use the hashtag #BooTheCommish to participate.
This year’s NFL Draft-a-Thon will donate a maximum of $500,000 to COVID-19 relief efforts.
The NFL Draft is being run remotely and it will be aired on April 23rd on a number of different networks including ABC, ESPN, as well as the NFL Network. Views can also access coverage through the WatchESPN app, Sprint TV, YouTube TV, and the NFL Mobile app.
Image Credit: NFL
What's Driving This Trend
- Social Media Activism
- Using social media platforms like Twitter for charitable campaigns allows for collective activism and fundraising.
- Virtual Engagement
- Conducting events remotely, like the NFL Draft, opens up opportunities for virtual audience participation and engagement.
- Gamification for Giving
- Incentivizing participation through donations based on specific actions, like booing the NFL commissioner, brings an element of gamification to charitable campaigns.
Who This Affects Most
- Social Media
- Social media platforms can integrate donation mechanisms and foster social activism through campaigns like this.
- Sports Entertainment
- Remote and virtual broadcasts of sports events present new avenues for fan engagement and promotion.
- Charitable Organizations
- Nonprofit organizations can leverage virtual events and social media campaigns to raise funds and spread awareness.
