Bud Light is launching a new campaign that encourages people to continue to the tradition of booing the NFL commissioner, Roger Goodell, during the draft. The campaign was announced through Twitter, and people can participate by sending videos of them booing the NFL commissioner. Each time someone sends a video of themselves booing, Bud Light will donate, $1 to the NFL Draft-a-Thon. Viewers will need to use the hashtag #BooTheCommish to participate.
This year’s NFL Draft-a-Thon will donate a maximum of $500,000 to COVID-19 relief efforts.
The NFL Draft is being run remotely and it will be aired on April 23rd on a number of different networks including ABC, ESPN, as well as the NFL Network. Views can also access coverage through the WatchESPN app, Sprint TV, YouTube TV, and the NFL Mobile app.
Image Credit: NFL