This list of 2020 commercial trends highlights the ways brands communicated and empathized with consumer needs during this unprecedented year.
One standout from the collection comes from Apple who created a relatable and realistic ad showcasing the struggles of working from home while slyly showcasing how their products can solve many work-related issues. The commercial depicts the 'Underdogs,' a team working on packaging innovations that were introduced by the brand in a 2019 ad. Through the use of Apple products, the team was able to maintain a sense of cohesion even while apart.
Another intriguing example comes from Miller Lite who bids holiday parties goodbye in light of a year of video-conferencing. While 2020 was a year of disappointment for many, Miller Lite is celebrating one good thing that came out of the pandemic–the end of work holiday parties–in its commercial campaign titled 'Farewell, Holiday Parties.'
For more social media innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
