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Top 100 Commercial Trends in 2020

From Funny Anti-Work Holiday Party Ads to Humorous Tech WFH Ads

— January 17, 2021 — Marketing
This list of 2020 commercial trends highlights the ways brands communicated and empathized with consumer needs during this unprecedented year.

One standout from the collection comes from Apple who created a relatable and realistic ad showcasing the struggles of working from home while slyly showcasing how their products can solve many work-related issues. The commercial depicts the 'Underdogs,' a team working on packaging innovations that were introduced by the brand in a 2019 ad. Through the use of Apple products, the team was able to maintain a sense of cohesion even while apart.

Another intriguing example comes from Miller Lite who bids holiday parties goodbye in light of a year of video-conferencing. While 2020 was a year of disappointment for many, Miller Lite is celebrating one good thing that came out of the pandemic–the end of work holiday parties–in its commercial campaign titled 'Farewell, Holiday Parties.'

For more social media innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
9.4
Score
Popularity
Activity
Freshness
100
Sensorial Mattress Ads
Sensorial Mattress Ads
Purple's Ad Conveys the Experience of Feeling Its Supportive Mattress
<
99
Basketball League Ad Spots
Basketball League Ad Spots
The WNBA 2020 Season is Announced with the Make Way Ad
<
98
Strong-Man Sustainability Campaign Launches
Strong-Man Sustainability Campaign Launches
Hefty Built a National Campaign Around Martins Licis
<
97
Internally Calming Energizing Campaigns
Internally Calming Energizing Campaigns
lululemon's Feel at One Campaign Helps Search for Calmness
<
96
Sentimental Home Ad Spots
Sentimental Home Ad Spots
Ikea's New Ad Highlights the Power of Home
<
95
Inclusive Tech Campaigns
Inclusive Tech Campaigns
The Institute of Coding Recently Debuted The 404 Not Found Video Series
<
94
Socially Distanced Beer Campaigns
Socially Distanced Beer Campaigns
Budweiser's New 'Whassup' Ad Reminds Viewers to Stay in Touch
<
93
Women-Empowering Sports Ads
Women-Empowering Sports Ads
ASICS' Her Heritage Collection is Inspired by Generations of Women
<
92
Branded Balanced Snacking Ads
Branded Balanced Snacking Ads
Babybel Launched the Health Promoting 'Join The Goodness' Campaign
<
91
Lemonade Stand Relief Ads
Lemonade Stand Relief Ads
Country Time Launched the 'The Littlest Bailout Relief Fund' Campaign
<
90
Stereotype-Challenging Beer Ads
Stereotype-Challenging Beer Ads
Budweiser's 'Typical American' Commercial Addresses Misconceptions
<
89
Shakeable Nitro Beers
Shakeable Nitro Beers
Budweiser's Nitro Reserve Gold Cans are Made to Be Flipped, Then Poured
<
88
Youthful Gut Health Campaigns
Youthful Gut Health Campaigns
Activia's A to Z Campaign on Gut Health Targets Millennials & Gen Z
<
87
Family-Owned T-Shirt Films
Family-Owned T-Shirt Films
Hamilton Shirts Released a 4-Minute Short Film During the Pandemic
<
86
Postpartum Depression Awareness Ads
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
<
85
Frustrating Password Commercials
Frustrating Password Commercials
The Dashlane Super Bowl Ad Shows a Glimpse of Password Paradise
<
84
Robotic Tattoo Artists
Robotic Tattoo Artists
The Impossible Tattoo Shows the Possibilities of the 5G Network
<
83
Frontline Worker-Honoring Car Ads
Frontline Worker-Honoring Car Ads
This Toyota Campaign Honors US Military and Healthcare Workers
<
82
Off-Road Electric Bicycle Designs
Off-Road Electric Bicycle Designs
Jeep Showcased Its e-Bike in a Super Bowl Ad with Bill Murray
<
81
QSR Recruitment Campaigns
QSR Recruitment Campaigns
Dunkin' Launched a Recruitment Campaign Highlighting Job Openings
<
80
Viral Mascot Deaths
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
<
79
Social Distancing-Themed Advertisements
Social Distancing-Themed Advertisements
Coca-Cola Created 'The Great Meal' Addressing COVID-19
<
78
Female-Empowering Swimwear Ads
Female-Empowering Swimwear Ads
The adidas 'Our Bodies. Our Swim' Ad Celebrates Body Positivity
<
77
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
<
76
Virtual Roadtrip Videos
Virtual Roadtrip Videos
'The Drive' by Audi Shares a Four-Hour Journey by Car
<
75
Podcast Platform In-App Ads
Podcast Platform In-App Ads
Spotify is Testing a New Advertising Format for Podcast Content
<
74
Teen-Centric Skincare Marketing
Teen-Centric Skincare Marketing
The Blume Meltdown Ad Features Reviews From Real Teens
<
73
Unconventional Gin Partnerships
Unconventional Gin Partnerships
Aviation Gin & the Westminster Dog Show Created a Signature Drink
<
72
Celebrity-Endorsed Vegetarian Meatballs
Celebrity-Endorsed Vegetarian Meatballs
Martha Stewart Endorses Subway's Beyond Meatball Subs
<
71
Comedian-Backed Canned Soup Ads
Comedian-Backed Canned Soup Ads
Mindy Kaling Stars in a New Campbell's Well Yes! Campaign
<
70
Celebrity Energy Drink Ads
Celebrity Energy Drink Ads
The Coca-Cola Energy Drink Was Showcased in an Ad During the Super Bowl
<
69
Glittery Informercial-Like Ads
Glittery Informercial-Like Ads
The Pop-Tarts Pretzel Super Bowl Commercial Stars Jonathan Van Ness
<
68
Adversity-Enduring Airline Ads
Adversity-Enduring Airline Ads
American Airlines is Back with Its 'This is Why We Fly' Campaign
<
67
Sci-Fi-Themed Snack Ads
Sci-Fi-Themed Snack Ads
A Humorous 'Rick and Morty' Pringles Ad Will Air During the Super Bowl
<
66
Humorous Beer-Buying Promotions
Humorous Beer-Buying Promotions
Coors Light Thinks "America Could Use a Beer"
<
65
Podcast Advertising Tools
Podcast Advertising Tools
Puma Bolstered Ad Recall Using Spotify's Streaming Ad Insertion Tools
<
64
Unskippable Hand Washing Ads
Unskippable Hand Washing Ads
McDonald's 'Unskippable Ad' Was Designed as YouTube Pre-Roll
<
63
Social Distancing Teapots
Social Distancing Teapots
Yorkshire Tea's Ad Reminds of Safe Distancing Guidelines for the Office
<
62
Self-Isolation Candy Campaigns
Self-Isolation Candy Campaigns
The Latest Maltesers 'Look on the Light Side' Ads are Relatable
<
61
ASMR Car Wash Videos
ASMR Car Wash Videos
BMW's Calm Wash is a Stress-Relieving Car Wash Video
<
60
Stay-Home Hair Ads
Stay-Home Hair Ads
Dove's All New Hairstyles Ad Shows People Making Bold Hair Changes at Home
<
59
STEM-Inspired Skincare Ads
STEM-Inspired Skincare Ads
Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast
<
58
Super Bowl Teaser Ads
Super Bowl Teaser Ads
MTN DEW Preemptively Captures Consumer Attention Ahead of the Super Bowl
<
57
Transgender Rights-Supporting Campaigns
Transgender Rights-Supporting Campaigns
Pantene is Bringing Its #HairHasNoGender Project to Canada
<
56
Thankful Essential Worker Ads
Thankful Essential Worker Ads
The Ad Council Debuted the Heartfelt 'Out There For Us' Campaign
<
55
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
54
Transparent Pet Food Campaigns
Transparent Pet Food Campaigns
Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity
<
53
Stay-Home Car Commercials
Stay-Home Car Commercials
This Entire Honda Car Commercial Was Created from Home
<
52
Football-Themed Snack Ads
Football-Themed Snack Ads
Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
<
51
Comical Fairytale Tea Commercials
Comical Fairytale Tea Commercials
The Pure Leaf 'Once Upon A No' Ad Stars Amy Poehler
<
50
Meatless Burger Commercials
Meatless Burger Commercials
The First-Ever Beyond Meat Commercial Asks "What If?"
<
49
Hilarious Anti-Work Holiday Party Ads
Hilarious Anti-Work Holiday Party Ads
Miller Lite Bids Farewell to Holiday Parties in New Campaign
<
48
Stay-Home Car Commercials
Stay-Home Car Commercials
The Jeep Same Day Ad References Groundhog Day
<
47
Forgiving Santa Claus Ads
Forgiving Santa Claus Ads
Virgin Hotels' Holiday Ad is Putting Everyone on Santa's Nice List
<
46
Isolation-Rewarding QSR Promotions
Isolation-Rewarding QSR Promotions
Burger King Brazil Launched the 'Lockdown Whopper' Campaign
<
45
Comical Candy Bar Ads
Comical Candy Bar Ads
Reese's Super Bowl Commercial for the Take5 Bar Explores Idioms
<
44
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
<
43
Age Diversity Underwear Ads
Age Diversity Underwear Ads
The Knix 'Age Doesn't Matter' Campaign Celebrates Beauty at Any Age
<
42
Laptop-Filmed Pizza Ads
Laptop-Filmed Pizza Ads
Domino's 'We're Hiring' Ad Was Filmed Entirely on Zoom
<
41
Burger Chain-Mocking Halloween Ads
Burger Chain-Mocking Halloween Ads
Burger King's Halloween Ad is Once Again Spoofing McDonald's
<
40
Immersive Audio Tea Campaigns
Immersive Audio Tea Campaigns
Tazo Tea Launched Streaming Content Featuring Teachings from RZA
<
39
Moldy Burger Commercials
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
<
38
Ad Insertion Technology Releases
Ad Insertion Technology Releases
Spotify Revealed Its New Advertiser Empowering System at CES 2020
<
37
Time-Traveling Voice Assistant Ads
Time-Traveling Voice Assistant Ads
The Amazon Super Bowl Commercial Depicts Life Before Alexa
<
36
Interactive Voice Ads
Interactive Voice Ads
Pandora is Testing Interactive Voice Ads for Access to Playback Features
<
35
Music-Altering Beer Ads
Music-Altering Beer Ads
Beck's Sound Shows How Music Can Effect Beer's Taste
<
34
Political Ad Libraries
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
<
33
Humorous Wipeable Paint Ads
Humorous Wipeable Paint Ads
Farrow & Ball's Ad Campaign Pokes Fun of Anxious Home Owners
<
32
Nostalgic Mascot Returning Ads
Nostalgic Mascot Returning Ads
Chips Ahoy Brought Back Its Mascot for Its Latest Ad Campaign
<
31
Remotely Filmed Diaper Ads
Remotely Filmed Diaper Ads
This Huggies Ad Was Filmed from its Videographers' Homes
<
30
Humorous Celebrity Snack Ads
Humorous Celebrity Snack Ads
The New Doritos Flamin' Hot Limón Chips Ad Features Post Malone
<
29
Millennial-Targeted Dog Ads
Millennial-Targeted Dog Ads
Pedigree's Ad Encourages Young People to Get a Dog Instead of a Baby
<
28
Animated Pet Nutrition Ads
Animated Pet Nutrition Ads
Hill's Pet Nutrition Reminds Consumers to Not Overfeed Their Pets
<
27
Summer Beer Ad Campaigns
Summer Beer Ad Campaigns
Stella Artois Launched a Summer Ad Campaign Featuring Celebrities
<
26
Humorous Tech WFH Ads
Humorous Tech WFH Ads
This New Apple Working from Home Ad Highlights Shared Experiences
<
25
Influencer-Focused Mother's Day Campaigns
Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
<
24
Patriotic Hard Seltzers
Patriotic Hard Seltzers
#HangOutFromHome Advertises Smirnoff Red, White and Berry Seltzer
<
23
Crisp Apple-Inspired Beers
Crisp Apple-Inspired Beers
The Busch Light Apple Was Launched Using a Tech-Inspired Campaign
<
22
Hellish Love Match Ads
Hellish Love Match Ads
Satan and 2020 find a love connection in this ad from match.com
<
21
Celebrity QSR Order Commercials
Celebrity QSR Order Commercials
The McDonald's 'Famous Orders' Ad will Air During the Super Bowl
<
20
Live Advertisement Editing
Live Advertisement Editing
Acura Will Live Update Content for Its 'Less Talk, More Drive' Campaign
<
19
Viral Video Format Ads
Viral Video Format Ads
Taco Bell Launched a National Ad Campaign with TikTok's Video Format
<
18
Sustainable Kitchen Choreography
Sustainable Kitchen Choreography
Ikea's Kitchen Ad Features a Stunning Routine
<
17
Social Media Menu Campaigns
Social Media Menu Campaigns
Wendy's Launched a Multi-Platform Breakfast Campaign with Coupons
<
16
Home-Setting Campaign Launches
Home-Setting Campaign Launches
Knix's Campaign Takes a New Angle in Light of Social Distancing
<
15
Humorous Entrepreneurial Ad Campaigns
Humorous Entrepreneurial Ad Campaigns
Squarespace's Ad Campaign Wants People to Launch Their Idea
<
14
Localized Social Media Advertisements
Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform
<
13
Award-Winning Packaging Campaigns
Award-Winning Packaging Campaigns
Packsize Solidified Its Leadership in Sustainable Packaging
<
12
Interactive Multi-Brand Ads
Interactive Multi-Brand Ads
Procter & Gamble's Super Bowl Ads Will Be Influenced by Viewers
<
11
Foldable Phone Ads
Foldable Phone Ads
Samsung Ran an Ad Over the Oscars Showcasing Features of the Galaxy Z Flip
<
10
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
9
Kid-Created Toy Ads
Kid-Created Toy Ads
The LEGO City Police Ad Brings Wild Imaginations to Life
<
8
Athlete-Focused Inspiration Ads
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
<
7
Ad Response Dance Videos
Ad Response Dance Videos
Doritos Launched an AI App Campaign Placing People in Its Latest Ad
<
6
Multi-Platform Off-Road Campaigns
Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community
<
5
Hungry Driver Ad Spots
Hungry Driver Ad Spots
Burger King's 'Welcome to the Impatient' Spotlights Eating in the Car
<
4
Shoppable Luxury Videos
Shoppable Luxury Videos
Instagram Taps Celine Dion for Its First In-App Shopping Campaign
<
3
Quarantine Banking Ads
Quarantine Banking Ads
TD Bank's Dance from Home Was Shot on an iPhone 11 Pro
<
2
Influencer Mask Campaigns
Influencer Mask Campaigns
Hanes Launched the #Maskaround Campaign Urging People to Wear Masks
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<