In an effort to show support for the brave men and women who put themselves at risk during the COVID-19 pandemic to help their communities, the Ad Council debuted the new heartfelt campaign titled 'Out There For Us.' Set to the unreleased new song by Alicia Keys, 'Good Job,' the video showcases some essentials workers including doctors, delivery drivers, grocery store workers and was supported by Clear Channel, New Traditions, New York Times, among others.
In addition to the video, The Out There For Us campaign also includes billboards with real messages of gratitude submitted by citizens. For example, 'Mercy Medical Nurses, In a crisis that doesn't relent, neither do you," submitted by @emily_anna94 and "To my bus driver, Angela, Thank you for keeping us going, even through this," sent by @paigemurphy_.
Image Credit: Ad Council
Key Themes Behind This Trend
- Essential Worker Appreciation Campaigns
- The success of 'Out There For Us' demonstrates the potential for future campaigns that show appreciation for essential workers.
- Community-submitted Gratitude Messages
- The use of genuine messages of gratitude from community members provides an opportunity for companies to connect with their audience in a meaningful way.
- Celebrity Endorsements
- The use of an Alicia Keys song in 'Out There For Us' and her involvement with the campaign suggests that more celebrity endorsements may be effective in supporting similar causes.
Where This Applies
- Advertising
- The success of 'Out There For Us' campaign shows how advertising can be used to convey important messages and create social impact.
- Healthcare
- Support for essential workers in the healthcare industry presents an opportunity for companies to show their commitment to social responsibility.
- Transportation and Logistics
- Acknowledgement of the hard work and dedication of transportation and logistics workers provides an opportunity for companies to connect with their audience and show their appreciation for them.
