The Ad Council Debuted the Heartfelt 'Out There For Us' Campaign
Grace Mahas — April 30, 2020 — Marketing
In an effort to show support for the brave men and women who put themselves at risk during the COVID-19 pandemic to help their communities, the Ad Council debuted the new heartfelt campaign titled 'Out There For Us.' Set to the unreleased new song by Alicia Keys, 'Good Job,' the video showcases some essentials workers including doctors, delivery drivers, grocery store workers and was supported by Clear Channel, New Traditions, New York Times, among others.
In addition to the video, The Out There For Us campaign also includes billboards with real messages of gratitude submitted by citizens. For example, 'Mercy Medical Nurses, In a crisis that doesn't relent, neither do you," submitted by @emily_anna94 and "To my bus driver, Angela, Thank you for keeping us going, even through this," sent by @paigemurphy_.
Image Credit: Ad Council
In addition to the video, The Out There For Us campaign also includes billboards with real messages of gratitude submitted by citizens. For example, 'Mercy Medical Nurses, In a crisis that doesn't relent, neither do you," submitted by @emily_anna94 and "To my bus driver, Angela, Thank you for keeping us going, even through this," sent by @paigemurphy_.
Image Credit: Ad Council
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