Through the end of June, 100 Jaanuu out-of-home advertisements, including extremely visible billboards, street-level digital pieces, and transit placements, can be seen around the Chicago metropolitan area.
Jaanuu intends to encourage the public to rethink how greatness is defined in our society by focusing on the grit and courage of the healthcare workers rather than the titles and wealthiness individuals chase. In the eyes of the company, true greatness is when people make a difference.
"As one of the biggest medical markets in the country, Chicago was the right fit for launching Jaanuu's very first out-of-home campaign, especially timed with our new product launch ULTRALiteTM," said Dan Alder, Chief Marketing Officer.
These adverts scattered throughout Chicago are the first step in a progressive strategy called 'Reimagine Greatness,' which will feature the distinctive tales of honest healthcare workers in the coming months across multi-channel programming.
Image Credit: Jaanuu
Why This Trend Is Growing
- Fashionable Medical Workwear
- Opportunities for disruptive innovation in creating contemporary and design-forward workwear that enhances the image of healthcare professionals.
- Reimagine Greatness Campaign
- Opportunities for disruptive innovation in advertising campaigns that focus on the bravery and perseverance of healthcare workers rather than on traditional measures of success.
- Multi-channel Campaigns for Healthcare Workers
- Opportunities for disruptive innovation in multichannel storytelling campaigns that highlight the personal stories of healthcare workers and the impact they have on patients' lives.
Industries Being Reshaped
- Medical Apparel
- Innovative design opportunities for creating aesthetically pleasing and functional medical apparel that enhances the image of healthcare professionals.
- Advertising
- Opportunities for advertising agencies to create campaigns that challenge traditional notions of success and celebrate the bravery and perseverance of healthcare workers.
- Healthcare
- Opportunities for healthcare providers and organizations to highlight the personal stories of healthcare workers and the impact they have on patients' lives.
