Global healthcare apparel brand FIGS is set to become the first to outfit the Team USA Medical Team at the Olympic and Paralympic Winter Games. As part of its partnership with Team USA, FIGS will outfit over 150 healthcare professionals at the Milano Cortina 2026 Olympic and Paralympic Winter Games in specially designed scrubwear, outerwear, knitwear, and accessories.
FIGS' innovative FIBREx fabric debuts with the Winter Games collection, introducing a material that's full of contrasts: it's lightweight yet structured, functional yet stylish, soft yet durable, and most of all, made to move with healthcare professionals on the ground.
As part of a campaign that will launch in January, FIGS will create a first-of-its-kind dedicated space for the medical team at the Team USA Welcome Experience.
Key Themes Behind This Trend
- Tech-integrated Medical Apparel
- The introduction of smart textiles such as FIBREx fabric in medical apparel offers a blend of comfort, durability, and style, catering specifically to healthcare professionals' dynamic environments.
- Branded Medical Apparel Partnerships
- The collaboration between FIGS and Team USA highlights a growing trend in branding partnerships within medical apparel, allowing apparel brands to gain visibility on prestigious global platforms.
- Performance-focused Scrubwear
- Emerging performance-focused scrubwear is pushing the boundaries of traditional medical uniforms by incorporating elements of sportswear, ensuring functionality and style without compromising professional requirements.
Where This Applies
- Healthcare Apparel
- The healthcare apparel industry is experiencing innovation through technical fabric advancements, providing opportunities to create more adaptive and functional products for medical professionals.
- Sportswear
- Sportswear companies may look to expand their reach by integrating performance-oriented designs into healthcare apparel, leveraging fabrics that offer both movement and durability.
- Event Branding and Sponsorship
- The inclusion of healthcare apparel brands in large-scale events like the Olympics opens new avenues for sponsorship and branding within professional athletic environments.
