The new Pop-Tarts Pretzel Super Bowl commercial has been previewed ahead of the big game and is sure to entice would-be snackers to pick up some of the savory snacks. The commercial stars Jonathan Van Ness who is positioned as the host of the infomercial-style ad who helps fans who are "struggs to snack" to enjoy a different kind of pretzel-like snack over the original version. The commercial starts off bland but quickly switches to glitz and glamor to help viewers feel compelled to try the new sweet and salty treat.
Senior Director of Marketing, Pop-Tarts Phil Schaffer spoke on the new Pop-Tarts Pretzel Super Bowl commercial saying, "Pop-Tarts Pretzel is one of the biggest product innovations in our brand's history. While our fans have always enjoyed Pop-Tarts any time of day, since this is our first sweet & salty Pop-Tarts variety perfect for snacking moments we couldn't think of a better opportunity to unveil Pop-Tarts Pretzel than on one of the biggest snacking days of the year."