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35 Super Bowl Marketing Innovations

These Ads, Promos and Products Celebrate Super Bowl 2020

— February 3, 2020 — Marketing
These Super Bowl 2020 marketing innovations range from QSR restaurant promotions to empowering tech ads.

Memorable television commercials played during Super Bowl LIV include Microsoft's inspiring 'Be the One' ad. The ad spotlights Katie Sowers, an offensive assistant coach with the San Francisco 49ers who chronicles her childhood dream of playing football in a male-dominated sport and her current barrier-breaking career as an NFL coach. Audi's 'Let it Go' commercial is another fun standout and stars Game of Thrones actress Maisie Williams who is captured singing Frozen's iconic song of the same name alongside a cast of everyday people who join in the rendition.

Other Super Bowl 2020 marketing examples include Wholly Guacamole's Avocado Hand Insurance publicity stunt that aims to protect avocado fans from common food prep injuries during the big game. Frank's Red Hot's virtual spin the bottle contest rounds off this list and celebrates the hot sauce brand's 100 year birthday and this year's Super Bowl event with a contest offering fans the chance to win $36,500.
8.3
Score
Popularity
Activity
Freshness
35
Sci-Fi Themed Pickup Ads
Sci-Fi Themed Pickup Ads
Walmart Will Air a Super Bowl Ad Promoting Its Pickup Service
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34
Empowering Deodorant Football Ads
Empowering Deodorant Football Ads
Secret Deodorant's Super Bowl Ad Challenges Inequality
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33
Empowering Tech Commercials
Empowering Tech Commercials
The Microsoft Super Bowl Ad Shares the Story of Coach Katie Sowers
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32
Athletic Beer Ads
Athletic Beer Ads
Michelob Ultra's Jimmy Works It Out Super Bowl Ad Makes Fitness Look Fun
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31
Crowdsourced Hard Seltzer Ads
Crowdsourced Hard Seltzer Ads
Fans are Choosing the Bud Light Super Bowl Ad That Will Air
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30
Musical Automotive Ads
Musical Automotive Ads
Audi's Super Bowl Ad Stars Maisie Williams Singing Frozen's Let It Go
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29
Football-Themed Hot Sauce Promotions
Football-Themed Hot Sauce Promotions
Frank's Red Hot Launched a Virtual Spin the Bottle Contest
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28
Frustrating Password Commercials
Frustrating Password Commercials
The Dashlane Super Bowl Ad Shows a Glimpse of Password Paradise
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27
Super Bowl Chicken Reports
Super Bowl Chicken Reports
The National Chicken Council Releases Its Annual Chicken Wing Report
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26
Complimentary Game Day Promotions
Complimentary Game Day Promotions
Applebee's is Offering Free Boneless Wings on Super Bowl Sunday
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25
Western-Themed Snack Ads
Western-Themed Snack Ads
Doritos Created a Super Bowl Ad with Lil Naz X Titled 'The Cool Ranch'
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24
Football-Themed Flight Promotions
Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans
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23
Glittery Informercial-Like Ads
Glittery Informercial-Like Ads
The Pop-Tarts Pretzel Super Bowl Commercial Stars Jonathan Van Ness
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22
Sci-Fi-Themed Snack Ads
Sci-Fi-Themed Snack Ads
A Humorous 'Rick and Morty' Pringles Ad Will Air During the Super Bowl
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21
Humorous Celebrity Popcorn Ads
Humorous Celebrity Popcorn Ads
Cheetos Created a Funny Super Bowl Ad to Launch Cheetos Popcorn
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20
Celebrity Energy Drink Ads
Celebrity Energy Drink Ads
The Coca-Cola Energy Drink Was Showcased in an Ad During the Super Bowl
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19
Super Bowl Teaser Ads
Super Bowl Teaser Ads
MTN DEW Preemptively Captures Consumer Attention Ahead of the Super Bowl
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18
User-Generated Car Campaigns
User-Generated Car Campaigns
Hyundai Launched Its First Campaign on the TikTok Video Platform
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17
STEM-Inspired Skincare Ads
STEM-Inspired Skincare Ads
Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast
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16
Guacamole Snack Sweepstakes
Guacamole Snack Sweepstakes
Wholly Guacamole is Sharing Avocado Hand Insurance for the Super Bowl
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15
Free Light Beer Promotions
Free Light Beer Promotions
Saint Archer Gold is Giving Free 6-Packs to Light Beer Enthusiasts
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14
Football-Themed Snack Ads
Football-Themed Snack Ads
Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
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13
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
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12
Comical Candy Bar Ads
Comical Candy Bar Ads
Reese's Super Bowl Commercial for the Take5 Bar Explores Idioms
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11
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
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10
Football-Themed Hotel Promotions
Football-Themed Hotel Promotions
Hotels.com Will Fly You to the Bread & Breakfast Room in NY
<
9
Time-Traveling Voice Assistant Ads
Time-Traveling Voice Assistant Ads
The Amazon Super Bowl Commercial Depicts Life Before Alexa
<
8
Electric Truck Brand Revivals
Electric Truck Brand Revivals
GM Will Create an Electric Hummer to Bring the Popular Brand Back
<
7
Humorous Celebrity Snack Ads
Humorous Celebrity Snack Ads
The New Doritos Flamin' Hot Limón Chips Ad Features Post Malone
<
6
Sports-Themed Chair Giveaways
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
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5
Celebrity QSR Order Commercials
Celebrity QSR Order Commercials
The McDonald's 'Famous Orders' Ad will Air During the Super Bowl
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4
Record-Breaking Chocolate Bars
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
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3
Interactive Multi-Brand Ads
Interactive Multi-Brand Ads
Procter & Gamble's Super Bowl Ads Will Be Influenced by Viewers
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2
Ad Response Dance Videos
Ad Response Dance Videos
Doritos Launched an AI App Campaign Placing People in Its Latest Ad
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1
Collaborative Gen Z Ads
Collaborative Gen Z Ads
Chipotle's TikTok Timeout Disrupts Traditional Super Bowl Advertising
<