Frito-Lay launched a new football campaign to promote its various chip brands ahead of the Super Bowl. The campaign is titled 'Ready for Crunchtime,' and it focuses on purchasing many different types of chips to consume during football games. Frito-Lay's football campaign will be comprised of digital content, radio content, as well as a commercial that will run until the Super Bowl.
The commercial is titled the 'Group Chat' and features a number of different former NFL players including Deion Sanders, Michael Irvin, Tony Gonzalez, and Terry Bradshaw. The commercial depicts the NFL stars in a video group chat, having a conversation about which chips they will bring to watch the Super Bowl.
The ad campaign could connect with fans of the sport due to the cast of the commercial, as it includes some of the most famous former NFL players.
Image Credit: Frito-Lay