Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
Daniel Johnson — January 7, 2020 — Marketing
References: fritolay & marketingdive
Frito-Lay launched a new football campaign to promote its various chip brands ahead of the Super Bowl. The campaign is titled 'Ready for Crunchtime,' and it focuses on purchasing many different types of chips to consume during football games. Frito-Lay's football campaign will be comprised of digital content, radio content, as well as a commercial that will run until the Super Bowl.
The commercial is titled the 'Group Chat' and features a number of different former NFL players including Deion Sanders, Michael Irvin, Tony Gonzalez, and Terry Bradshaw. The commercial depicts the NFL stars in a video group chat, having a conversation about which chips they will bring to watch the Super Bowl.
The ad campaign could connect with fans of the sport due to the cast of the commercial, as it includes some of the most famous former NFL players.
Image Credit: Frito-Lay
The commercial is titled the 'Group Chat' and features a number of different former NFL players including Deion Sanders, Michael Irvin, Tony Gonzalez, and Terry Bradshaw. The commercial depicts the NFL stars in a video group chat, having a conversation about which chips they will bring to watch the Super Bowl.
The ad campaign could connect with fans of the sport due to the cast of the commercial, as it includes some of the most famous former NFL players.
Image Credit: Frito-Lay
Trend Themes
1. Multi-chip Snack Packs - Opportunity for packaging companies to innovate with the creation of multi-chip snack packs that cater to the Ready for Crunchtime campaign.
2. Sports-themed Digital Content - Possible opportunity for marketing firms to create sports-themed digital content that can resonate with fans during the Super Bowl and beyond.
3. Celebrity Endorsements - Marketing agencies could explore celebrity endorsements, similar to the Group Chat commercial, to boost brand awareness and appeal to a broader audience.
Industry Implications
1. Packaging Industry - The Ready for Crunchtime campaign presents an opportunity for packaging industries to create innovative multi-chip snack packs to market towards sports fans.
2. Marketing Industry - The demand for sports-themed digital content presents an opportunity for marketing industries to capitalize on this trend and reach a wider audience.
3. Entertainment Industry - The use of celebrity endorsements in advertising could present an opportunity for entertainment industries to work with Frito-Lay to create engaging and innovative ad campaigns.
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