Lay's x Messi Chip Bags are Arriving for Soccer Season
Michael Hemsworth — April 19, 2024 — Lifestyle
References: lays & snackandbakery
The Lay's x Messi chip bags are being launched by the snack brand to commemorate its collaboration with soccer star Lionel Messi that are arriving just in time for soccer season.
The limited-edition snack packaging is arriving on the heels of the snack brand's new 'Oh-Lay' commercial starring Messi himself with his teammates that plays on the classic Olé, Olé, Olé, Olé soccer chant. The partnership with Messi is expected to be a hit with fans as they start off the season and seek out a snack to enjoy as they watch the latest game.
Senior Vice President of Marketing, PepsiCo Foods North America Tina Mahal commented saying, "When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay's chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness. With the introduction of 'Oh-Lay's,' we're thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay's potato chips."
Image Credit: PRNewsfoto / Frito-Lay North America
The limited-edition snack packaging is arriving on the heels of the snack brand's new 'Oh-Lay' commercial starring Messi himself with his teammates that plays on the classic Olé, Olé, Olé, Olé soccer chant. The partnership with Messi is expected to be a hit with fans as they start off the season and seek out a snack to enjoy as they watch the latest game.
Senior Vice President of Marketing, PepsiCo Foods North America Tina Mahal commented saying, "When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay's chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness. With the introduction of 'Oh-Lay's,' we're thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay's potato chips."
Image Credit: PRNewsfoto / Frito-Lay North America
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