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Top 95 Celebrity Trends of 2020

From Artist-Made Business Grants to Celebrity PSAs

— January 17, 2021 — Pop Culture
This list of 2020 celebrity trends notes that while the year may have brought the world to a halt, it didn't stop celebrities from doing what they do best -- staying relevant in the public eye. While it may seem silly, consumers heavily relied on celebrities to get them through one of the most challenging years in recent history. Between entertaining forms of escapism to using their platforms for social good, this list is filled with the innovative ways celebrities connected with the world, even in the midst of a pandemic.

Political and social advocacy was huge this year, and as a result, artists Megan Thee Stallion and Beyonce both introduced their own grants dedicated to helping people of color succeed in both business and education. Meanwhile, celebrities were leveraged to use their influence for the greater good. A perfect example of this is the hilarious Paul Rudd-starring pro-mask PSA.
9.7
Score
Popularity
Activity
Freshness
95
Rapper-Led Dating Challenges
Rapper-Led Dating Challenges
Megan Thee Stallion and Tinder Collaborate on the #PYOTchallenge
<
94
Black Brewer Scholarship Funds
Black Brewer Scholarship Funds
Budweiser's New Scholarship Celebrates its Black Brewmasters
<
93
Non-Shimmering Lip Colors
Non-Shimmering Lip Colors
The Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream Has Arrived
<
92
Outrageous Musician-Starring Ads
Outrageous Musician-Starring Ads
Harmony Korine Directed the Ad for Gucci's Tailoring Campaign
<
91
Towering Rainbow Layer Cakes
Towering Rainbow Layer Cakes
TGI Fridays Partnered with Buddy Valastro to Offer His Rainbow Cake
<
90
Actor-Starring Pro-Mask PSAs
Actor-Starring Pro-Mask PSAs
Paul Rudd Poses as a Millennial in This Hilarious Pro-Mask PSA
<
89
Cult-Movie Inspired Ads
Cult-Movie Inspired Ads
QuickBooks Taps Annie Potts’ Ghostbuster Character
<
88
Satirized Royal Family Animations
Satirized Royal Family Animations
HBO's 'The Prince' Will Employ a Number of Notable Actors
<
87
Pay-Per-View Concert Series
Pay-Per-View Concert Series
LiveXLive is Hosting Concerts for National Hispanic Heritage Month
<
86
Celebrity-Made Intimate Menswear
Celebrity-Made Intimate Menswear
Savage X Fenty Will Make Menswear for its FW 20 Collection
<
85
Charitable Live-Streamed Concerts
Charitable Live-Streamed Concerts
The Eight-Hour One World: Together at Home raised $127m
<
84
Boundary-Pushing Wellness Shows
Boundary-Pushing Wellness Shows
The Goop Lab on Netflix Invites Viewers to Explore Ideas with Goop
<
83
Celebrity-Made Vegan Moisturizers
Celebrity-Made Vegan Moisturizers
Rihanna's Fenty Skin Launched a Vegan Overnight Moisturizer
<
82
Celebrity-Led Business Grants
Celebrity-Led Business Grants
Beyonce's BeyGOOD is Offering &1 million to Black-Owned Businesses
<
81
Broccoli-Infused Macaroni Meals
Broccoli-Infused Macaroni Meals
Panera's New Broccoli Cheddar Mac & Cheese is Here for Fall
<
80
Rapper-Starring Nail Supplement Ads
Rapper-Starring Nail Supplement Ads
Reebok Tapped Cardi B for Its Nailed It Supplements
<
79
Latina Musician Beauty Lines
Latina Musician Beauty Lines
Selena Gomez Announced the Launch of a Makeup Line, Rare Beauty
<
78
Technology-Judged Karaoke Shows
Technology-Judged Karaoke Shows
Netflix's 'Sing On!' Will Use a Vocal Analyzer Instead of Judges
<
77
Chef Fridge-Revealing Books
Chef Fridge-Revealing Books
'Chefs’ Fridges' Offers a Look at What Renowned Chefs Keep on Hand
<
76
Feuding Actor Retail Battles
Feuding Actor Retail Battles
Ryan Reynolds and Hugh Jackman Announce a Charity Sales Competition
<
75
Shimmering Celebrity-Backed Palettes
Shimmering Celebrity-Backed Palettes
The Urban Decay Naked Ultraviolet Eyeshadow Palette is Bold
<
74
Iconic Skateboarder Courses
Iconic Skateboarder Courses
The MasterClass Tony Hawk Skateboarding Lessons are Educational
<
73
Female Rapper WOC Scholarships
Female Rapper WOC Scholarships
Megan Thee Stallion Debuted a Scholarship Fund for Women of Color
<
72
Humorous Romantic Sports Campaigns
Humorous Romantic Sports Campaigns
The Chicago White Sox is Cheeky with Its Social Media Strategy
<
71
Skin Tone-Inclusive Beauty Lines
Skin Tone-Inclusive Beauty Lines
STELLAR is a Diversity-Focused Brand Created by Monika Deol
<
70
Celebrity Soccer Game Avatars
Celebrity Soccer Game Avatars
Dua Lipa is the First Female Avatar on FIFA 21
<
69
Live VR Music Tours
Live VR Music Tours
Jauz Debuted an Immersive 'Dangerous Waters Tour' Live Using VR
<
68
Celeb-Created Chicken Wings
Celeb-Created Chicken Wings
Uber Eats' Wing Showdown Shares Celebrities’ Own Wing Recipes
<
67
Celebrity Global Makeup Ambassadors
Celebrity Global Makeup Ambassadors
SHISEIDO Signs Actress and Artist Hunter Schafer
<
66
Chose-Your-Own-Adventure Heist Movies
Chose-Your-Own-Adventure Heist Movies
YouTube's 'A Heist with Markiplier' Has 31 Possible Endings
<
65
Rapper-Starring Fashion Billboards
Rapper-Starring Fashion Billboards
Cardi B Stars on Balenciaga's Latest Paris-Based Billboard
<
64
Mobile-First Conversation Platforms
Mobile-First Conversation Platforms
Community Uses Text Messaging to Connect Celebrities with Fans
<
63
Celeb-Officiated Virtual Weddings
Celeb-Officiated Virtual Weddings
A Star of The Bachelor is Enhancing Jared's Virtual Platform
<
62
LGBTQ+-Friendly Live Stream Quizzes
LGBTQ+-Friendly Live Stream Quizzes
The Big Pub Quiz! Show is Available Live Every Thursday at 7pm
<
61
Celebrity-Led Natural Deodorant Campaigns
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
<
60
Celebrity Hair Removal Collaborations
Celebrity Hair Removal Collaborations
Halle Berry is Now a Finishing Flawless Touch Brand Partner
<
59
Breast Cancer Lingerie Ads
Breast Cancer Lingerie Ads
Savage X Fenty's Latest Campaign Spotlights Breast Cancer Survivors
<
58
Glow-Enhancing Celebrity-Made Cosmetics
Glow-Enhancing Celebrity-Made Cosmetics
Fenty Beauty is Releasing 2 Products in 'Cognac Candy'
<
57
Holistic Health Programs
Holistic Health Programs
The 'Journey to Your Best Self' is Released by Xicama Founder Mona Sharma
<
56
Comical Fairytale Tea Commercials
Comical Fairytale Tea Commercials
The Pure Leaf 'Once Upon A No' Ad Stars Amy Poehler
<
55
Songstress Designer Collaborations
Songstress Designer Collaborations
Stella McCartney and Taylor Swift Launched a New Line
<
54
Makeup-Refreshing Sprays
Makeup-Refreshing Sprays
The What It Dew Refreshing Spray is Touted as "Moisturizer in a Bottle"
<
53
Rock Music-Inspired Kid's Apparel
Rock Music-Inspired Kid's Apparel
The Rolling Stone’s Carnaby Kids Collection is All Under $50
<
52
Rapper-Branded Red Wines
Rapper-Branded Red Wines
Snoop Dogg Teamed Up with 19 Crimes to Create the New Snoop Cali Red
<
51
Celebrity-Branded Volume-Enhancing Mascaras
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
<
50
Celeb-Studded Virtual Camps
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
<
49
In-Game Music Performances
In-Game Music Performances
Fortnite Astronomical Gathered Players Virtually to See Travis Scott
<
48
Celeb-Narrated Bedtime Stories
Celeb-Narrated Bedtime Stories
Harry Styles Lent His Voice to 'Dream with Me' on the Calm App
<
47
Star-Studded Genderless Skincare Ads
Star-Studded Genderless Skincare Ads
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X
<
46
Sheer Moisturizing Lipsticks
Sheer Moisturizing Lipsticks
Fenty Beauty's Slip Shine Lipstick Arrives in 10 Shades
<
45
Exclusive Celebrity Dress Releases
Exclusive Celebrity Dress Releases
Proceeds from ASAI's Hot Wok Dress Will Be Donated
<
44
Branded 2020 Pop Culture Reviews
Branded 2020 Pop Culture Reviews
Facebook Released Its Annual Year in Review for 2020
<
43
Musical Hologram Gigs
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
<
42
Statement Loungewear Lines
Statement Loungewear Lines
Rihanna's Fenty FW 20 Includes Unique Loungewear and Accessories
<
41
Humorous Celebrity Snack Ads
Humorous Celebrity Snack Ads
The New Doritos Flamin' Hot Limón Chips Ad Features Post Malone
<
40
Teen Influencer Ice Creams
Teen Influencer Ice Creams
The New Sweet Celebrations Ice Cream is Inspired by Jojo Siwa
<
39
Skill-Building Celebrity Courses
Skill-Building Celebrity Courses
Masterclass Shares Online Lessons from Industry Leaders
<
38
K-Pop Brand Ambassadors
K-Pop Brand Ambassadors
BLACKPINK's Lisa is the New Face of MAC Cosmetics
<
37
Socialite Loungewear Campaigns
Socialite Loungewear Campaigns
Paris Hilton and Kim Kardashian Joined to Model Skims Loungewear
<
36
Musician-Fronted Teaser Videos
Musician-Fronted Teaser Videos
The Thom Brown Spring/Summer 2021 Capsule Features Moses Sumney
<
35
Livestreamed Virtual Concerts
Livestreamed Virtual Concerts
Wave is Hosting a John Legend Virtual Reality Concert
<
34
Celebrity-Led Connected Bike Classes
Celebrity-Led Connected Bike Classes
Beyonce's Peloton Classes Have Just Been Announced
<
33
Collaborative Beauty Hubs
Collaborative Beauty Hubs
The Fenty Beauty House Helps Influencers Create TikTok Content
<
32
Popular Organizational TV Shows
Popular Organizational TV Shows
Netflix's Get Organized With The Home Edit is Satisfying to Watch
<
31
Dome-Protection Concerts
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
<
30
Millennial-Targeted Hyperlocal Beer Ads
Millennial-Targeted Hyperlocal Beer Ads
The 'Big Sean Budweiser' Aims to Reach those 25-34 of Age
<
29
Reality-Replicating Virtual Music Shows
Reality-Replicating Virtual Music Shows
Don Diablo Streamed a Live, Futurist Show in VR
<
28
Singer-Backed Chromatic Sneakers
Singer-Backed Chromatic Sneakers
Colombian Singer J Balvin Reworks the Iconic Nike Air Jordan 1s
<
27
Exclusive Art Drops
Exclusive Art Drops
eBay Partners with Maccarone Gallery and Grimes for a Special Colection
<
26
Virtual Fashion Event Challenges
Virtual Fashion Event Challenges
Vogue and Billy Porter are Launching the #MetGalaChallenge
<
25
Iconic Sweater Relaunches
Iconic Sweater Relaunches
You Can Now Buy Princess Diana's Exact Sweaters From Rowing Blazers
<
24
Rapper-Branded Financial Literacy Courses
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
<
23
Artist-Honouring Board Games
Artist-Honouring Board Games
The Bob Ross Monopoly Game is a Relaxing Alternative to the Original
<
22
90s TV Mansion Rentals
90s TV Mansion Rentals
The Fresh Prince of Bel-Air Mansion is Listed on Airbnb
<
21
Celebrity Social Media Houses
Celebrity Social Media Houses
Fenty Beauty's TikTok House Opens to Rising Online Talent
<
20
Size-Inclusive Activewear Collaborations
Size-Inclusive Activewear Collaborations
Beyoncé's Ivy Park and adidas Joined to Launch 'Drip 2'
<
19
Rapper-Inspired Fast Food Meals
Rapper-Inspired Fast Food Meals
The McDonald's Travis Scott Meal Shares a Signature Order
<
18
Athlete-Focused Inspiration Ads
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
<
17
Ultra-Luxe Bespoke Timepiece Designs
Ultra-Luxe Bespoke Timepiece Designs
The Skeletonized Rolex is a Product of Artisans de Genève
<
16
Rapper-Owned Delivery-Only Restaurants
Rapper-Owned Delivery-Only Restaurants
'HotBox by Wiz' is a Delivery-Only Chain by Wiz Khalifa
<
15
Boldly Vibrant Mixed-Material Shoes
Boldly Vibrant Mixed-Material Shoes
The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year
<
14
True Crime Christmas Ornaments
True Crime Christmas Ornaments
Burke Decor Sells a Hilarious 'Tiger King' Tree Bauble
<
13
Actor-Shot Magazine Covers
Actor-Shot Magazine Covers
Robert Pattinson Shot His Own Photos for the GQ June 2020 Issue
<
12
Celebrity-Founded Refillable Cosmetics
Celebrity-Founded Refillable Cosmetics
Fenty Skin Debuts Eco-Friendly, Refillable Products
<
11
Self-Shot Magazine Covers
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
<
10
High-End Hazmat Suits
High-End Hazmat Suits
Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards
<
9
Brutalist-Channeling Furniture Ranges
Brutalist-Channeling Furniture Ranges
Virgil Abloh Boasts Brutalist Furniture for Galerie Kreo
<
8
Philanthropic Gen Z Brands
Philanthropic Gen Z Brands
Favored Nations Mobilizes Gen Z to Support Important Issues
<
7
Stylish Singer T-Shirt Collabs
Stylish Singer T-Shirt Collabs
The Billie Eilish x Takashi Murakami Collab is Coming to UNIQLO
<
6
Flesh-Colored Face Masks
Flesh-Colored Face Masks
Shami Oshun's Nude Fashion Masks Coordinate with Foundation Shades
<
5
Charitable Cloth Face Masks
Charitable Cloth Face Masks
The Weeknd's XO Face Masks Support MusiCares Coronavirus Relief Fund
<
4
Charitable Call-Out Apparel Lines
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
<
3
Female Spirit-Inspired Talismans
Female Spirit-Inspired Talismans
The Poet Atticus Joins Pyrrha for a Charitable Jewelry Launch
<
2
Illustrated Hip-Hop Ceramics
Illustrated Hip-Hop Ceramics
Etsy's issayissay Shop Offers Musician-Inspired Home Accessories
<
1
Quarantine Fashion Photoshoots
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
<