Princess Diana has been thought of a style icon for decades and one of her iconic sweaters was recently relaunched for the public to wear, the Women's Wool Sweater from Warm & Wonderful and Rowing Blazers. The original jumper was launched in 1979 and "shot to fame when a young Princess Diana began wearing it."
The Women's Wool Sweater features the same design as the original. It boasts a red colorway with white sheep scattered across the sweater with one exception – a black sheet mixed in with the rest.
The exclusive collaboration between Warm & Wonderful and Rowing Blazers is available to purchase online and in select retailers from sizes XS to XXXL for $295 USD.
Image Credit: TIM GRAHAM/GETTY IMAGES, Rowing Blazers
Why This Trend Is Growing
- Revived Iconic Fashion
- Reviving iconic fashion designs can create a hype and demand in the present market.
- Exclusive Collaborations
- Partnering with relevant brands to release exclusive collections creates a unique proposition for the customers.
- Nostalgia-inspired Merchandise
- Creating merchandise that take inspiration from the iconic styles and designs of the past creates a new market in the present.
Industries Being Reshaped
- Fashion
- The fashion industry can collaborate with designers to launch exclusive collections that revive iconic designs.
- Merchandise
- The merchandise industry can create products that take inspiration from the iconic styles of the past to appeal to a nostalgic customer base.
- Retail
- The retail industry can leverage the trends of revived iconic designs and exclusive collaborations to attract and retain customers.
