Rapper-Branded Financial Literacy Courses

21 Savage Boasts a Free Online Financial Literacy Course

'Bank Account At Home' is a free online financial literacy course launched through a collaboration between 21 Savage's Leading By Example Foundation, mobile banking service Chime, education tech platform EverFi, and not-for-profit organization Juma Ventures. Available nation-wide, the learning opportunity targets youth and consults on important life skills such as the basic concepts of money management, budgeting, and entrepreneurship. This comes at a proper time as many have been gravely affected by the COVID-19 pandemic which kickstarted a recession.

The free online financial literacy course boasts resources and tools that are geared for a variety of ages—from elementary school to high school students. In addition, the venture will also include some scholarship opportunities for August.

Image Credit: Chime/ 21 Savage

Celebrity-backed Educational Courses
Celebrities promoting educational courses accessible to youth can be leveraged to positively impact education.
Financial Literacy Increasingly Highlighted
Given the pandemic-related recession, financial literacy is becoming increasingly important and attention-worthy in order to enhance sustainable future planning.
Integration of Technology in Financial Literacy
Incorporating technology can greatly benefit financial literacy courses and make them more accessible.

Who This Affects Most

Finance
Finance industry can leverage affordable and accessible financial literacy programs to increase interest of people in finances and promote financial sustainability.
Education
The education industry can use technology-based innovation to enhance financial literacy and give pupils more opportunities to learn about money management.
Entertainment
The entertainment industry can collaborate with nonprofit organizations to support educational courses that benefit various communities.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 45%
Activity 63%
Freshness 9%

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