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Top 100 Interactive Trends in 2020

From Interactive Frozen Dessert Pints to In-Game Fashion Lines

— January 24, 2021 — Marketing
These 2020 interactive trends range from interactive frozen dessert pints to in-game designer fashion collections. With less opportunity for in-person activations and gatherings as a result of COVID-19, consumers are engaging with their favorite brands through campaigns that go beyond traditional marketing to utilize the power of tech and social media.

Standouts include the recent launch of Marc Jacobs-designed Animal Crossing clothing that is accessible to Animal Crossing: New Horizons players via a set of free download codes. The Marc Jacobs virtual clothing collection is a partnership with @AnimalCrossingFashion Archive, "a self-described fashion photographer documenting social distancing era style" and speaks to the growing potential of in-game marketing as consumer desires for escapism grow while they are stuck indoors.

Another notable example comes from Häagen-Dazs -- the brand launched interactive packaging in celebration of its 60th birthday. The packaging was appropriately launched alongside the brand's Birthday Cake ice cream flavor and featured augmented reality experiences that could be unlocked by consumers through exclusive Snapcodes.

For more interactive trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
7.6
Score
Popularity
Activity
Freshness
100
Personalized Pricing-Focused Reward Apps
Personalized Pricing-Focused Reward Apps
The Repeat App Offers Special Prices Based on Two Factors
<
99
Augmented Reality Communication Platforms
Augmented Reality Communication Platforms
Frontdoor's Streem Seamlessly Enables Remote Service
<
98
Video Conference Clones
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
<
97
Interactive Digital Employees
Interactive Digital Employees
UneeQ Elevates the Customer Experience with Conversational AI
<
96
Virtual Video Game Photoshoots
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
<
95
Alcohol-Free Beer Fridges
Alcohol-Free Beer Fridges
Heineken's Public Beer Fridge Gives Drivers Non-Alcoholic Heineken 0.0
<
94
Next-Gen Skincare Apps
Next-Gen Skincare Apps
The New Neutrogena Skin360 App Only Requires a Phone's Camera
<
93
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
<
92
Travel-From-Home Rum Campaigns
Travel-From-Home Rum Campaigns
The Malibu 'Holiday at Home’ Campaign is Interactive
<
91
Branded Social Media Series
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
<
90
Shareable GIF Beverage Campaigns
Shareable GIF Beverage Campaigns
Pepsi Launched a Giphy Campaign for Its Two New Beverage Flavors
<
89
Immersive Virtual Conferences
Immersive Virtual Conferences
HTC Pivoted Its Efforts to Host a VR XR Industry Conference
<
88
Tech Camp Activity Books
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
<
87
AR Surfboard Shops
AR Surfboard Shops
Surf Prescriptions Enhances the Process of Buying a Surfboard with Tech
<
86
Stay-Home Wine Tastings
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
<
85
Exclusive Chocolate Clubs
Exclusive Chocolate Clubs
KIT KAT Flavor Club Sweepstakes Treats Insiders to New Products
<
84
Romantic Nut Butter Workshops
Romantic Nut Butter Workshops
Pip & Nut is Opening a Love Lab for Valentine's Day
<
83
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
82
Interactive Multi-Brand Ads
Interactive Multi-Brand Ads
Procter & Gamble's Super Bowl Ads Will Be Influenced by Viewers
<
81
AR Lunar Celebration Experiences
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
<
80
In-Game Designer Fashion
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
<
79
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
78
Drive-Thru Sampling Stations
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
<
77
Theatrical Drive-In Experiences
Theatrical Drive-In Experiences
Secret Cinema's "Drive-Into" Shares Stranger Things Scenes
<
76
Unlimited Graphic Design Services
Unlimited Graphic Design Services
DesignOve Provides Unlimited Graphic Designs for a Flat Fee
<
75
Gamified Streetwear Pop-Ups
Gamified Streetwear Pop-Ups
Klarna Created a Virtual Shop Within Animal Crossing: New Horizons
<
74
In-Store Sticker Museums
In-Store Sticker Museums
StickerYou's History of Stickers Museum Looks Back on Adhesive Stickers
<
73
AI-Matched Makeup Shades
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
<
72
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
<
71
In-Game Outfit Promotions
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
<
70
Interactive Wellness Challenges
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
<
69
Virtual Cocktail Parties
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
<
68
AR Kitchen Design Apps
AR Kitchen Design Apps
The Zephyr Kitchen Experience App Visualizes Different Hood Styles
<
67
Tropical Restaurant Pop-Ups
Tropical Restaurant Pop-Ups
The King's Hawaiian Breakfast Bungalow Warms Up the NYC Winter
<
66
Livestream Virtual Reality Tours
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
<
65
Gen Z Collectible Campaigns
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
<
64
In-Game Makeup Collaborations
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
<
63
Non-Alcoholic Beauty Pop-Ups
Non-Alcoholic Beauty Pop-Ups
Benefit's 'Emporeium' Serves Mocktails Inspired by Hydrating Primers
<
62
Virtual Background Campaigns
Virtual Background Campaigns
Coors Light is Turning Video Chat Backgrounds into Real Destinations
<
61
Personalized Whiskey Packaging
Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day
<
60
Traceable Egg Cartons
Traceable Egg Cartons
Vital Farms' Packaging Shares 360-Degree Views of the Family Farm
<
59
Grocery Matchmaking Initiatives
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
<
58
Immersive AR Wine Labels
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
<
57
Streaming-Based Marketing Campaigns
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
<
56
At-Home Burger Billboard Promotions
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
<
55
Drink-Matching Social Filters
Drink-Matching Social Filters
Starbucks Created 'Which Drink?' Based on Face Filters on Instagram
<
54
Ad Response Dance Videos
Ad Response Dance Videos
Doritos Launched an AI App Campaign Placing People in Its Latest Ad
<
53
Restorative Wellness Experiences
Restorative Wellness Experiences
The Nike x ASOS RE:SET Lab Experience Helps to Beat Burnout
<
52
Virtual Festival Events
Virtual Festival Events
The Klarnival Helps to Make Up for This Summer's Cancelled Festivals
<
51
360 AR Mountain Experiences
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
<
50
Touchless Toy-Building Campaigns
Touchless Toy-Building Campaigns
LEGO's Rebuild the World Lets Kids Gesture to Play on Billboards
<
49
Fast Food Dance Challenges
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
<
48
Virtual Video Game Restaurants
Virtual Video Game Restaurants
KFC Island on Animal Crossing Recreates the Fried Chicken Chain
<
47
Virtual Pub Quizzes
Virtual Pub Quizzes
Camden Town Brewery is Uniting People by Hosting Events on Social Media
<
46
Travel-Based Retail Promotions
Travel-Based Retail Promotions
IKEA is Offering Discounts Depending on Customer Travel Times
<
45
Virtual Mother's Day Experiences
Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
<
44
Body Positivity Games
Body Positivity Games
Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
<
43
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
<
42
Virtual Dining Initiatives
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
<
41
Virtual Costume Exhibits
Virtual Costume Exhibits
Netflix and Brooklyn Museum Created an Immersive, 360-Degree Experience
<
40
Home Stadium Experiences
Home Stadium Experiences
Heineken 0.0 Stadium in a Box Shares a Stadium Chair, Food & a Fridge
<
39
Indoor Creativity Workshops
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
<
38
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
37
Tech-Enhanced Styling Rooms
Tech-Enhanced Styling Rooms
JCPenney's Fitting Rooms Simplify the Try-On Experience
<
36
DIY Takeout Box Templates
DIY Takeout Box Templates
McDonald’s Released a Happy Meal Box Template for At-Home Dining
<
35
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
<
34
Interactive Tea Shops
Interactive Tea Shops
Twinings' London Flagship Focuses on Tasting Experiences & Interactivity
<
33
Furniture Activity Catalogs
Furniture Activity Catalogs
IKEA Created a Stay-Home Catalog to Offer Family Entertainment
<
32
Foosball Pizza Boxes
Foosball Pizza Boxes
Pizza Hut Joins Forces with Ogilvy for new Foosball Table Pizza Box
<
31
Bot-Proof Raffles
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
<
30
Virtual Crafting Workshops
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
<
29
Next-Gen Vehicle Shopping Concepts
Next-Gen Vehicle Shopping Concepts
ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020
<
28
Virtual Self-Care Experiences
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
<
27
Virtual Makeup Consultations
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
<
26
Live Virtual Escape Rooms
Live Virtual Escape Rooms
Amazon Prime Created The Truth Seekers Remote Adventure
<
25
Shoppable Content Experiences
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
<
24
Interactive Birthday Dessert Pints
Interactive Birthday Dessert Pints
Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes
<
23
AR Sneaker-Coloring Zines
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
<
22
In-Store Virtual Eyewear Try-Ons
In-Store Virtual Eyewear Try-Ons
Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech
<
21
Luxury AR Shopping Images
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
<
20
Fine Dining Drive-Thru Restaurants
Fine Dining Drive-Thru Restaurants
Resy is Hosting a Drive-Thru Dinner at the Hollywood Palladium
<
19
Recreated Restaurant Experiences
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
<
18
Personalized Relationship Playlists
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
<
17
Drive-Thru Outdoor Museums
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
<
16
Passenger Aircraft Restaurants
Passenger Aircraft Restaurants
Singapore Airlines is Turning the A380 into a Pop-Up Restaurant
<
15
Virtual Cinema Clubs
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
<
14
Shoppable Rentable Housing
Shoppable Rentable Housing
An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine
<
13
Mesmerizing Interactive Sound Installations
Mesmerizing Interactive Sound Installations
Steve Parker's Work is Incredibly Unique and Intricate
<
12
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
<
11
Pop-Up Microcinemas
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
<
10
Online Bar Experiences
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
<
9
Multi-Sensory Beauty Pop-Ups
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
<
8
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
7
AR-Enabled Magazine Covers
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
<
6
Immersive VR Nightclubs
Immersive VR Nightclubs
Desperados and Elrow Recreated a German Club as a Virtual Experience
<
5
Inspirational Sustainability Trails
Inspirational Sustainability Trails
MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways
<
4
Millennial-Friendly Pop-Up Grocery Stores
Millennial-Friendly Pop-Up Grocery Stores
Pop Up Grocer Will Launch a Brooklyn Location in October
<
3
Virtual Fashion Worlds
Virtual Fashion Worlds
The Christian Louboutin Spring 2021 Show Unfolds Within Zepeto
<
2
Virtual Fragrance Pop-Ups
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<