Payment provider Klarna created a virtual experience within Animal Crossing: New Horizons in the form of a limited-time in-game pop-up. The live, in-game shopping experience was created with influencers Micah “Noodles” Mahinay and Kara Chung, and it offers a fun way for retailers to engage Millennial and Gen Z players.
While many fashion retailers have been experimenting with innovative technologies and virtual events over the last few years, 2020 has opened up even more opportunities for brands to reach new audiences digitally. The immersive shopping experience within Animal Crossing features 10 streetwear fashion must-haves according to Noodles, including the Extreme Rain jacket from The North Face and the Marine Serre crescent moon-print jersey top from Farfetch, each of which has been digitally recreated in the game by Chung.
Image Credit: Klarna